Work 01 Services 02
Packaging Design Branding Social Media Marketing Web Development SEO & GEO Performance Marketing Influencer Marketing Marketplace AI Production
Industries 03About 04 Journal 04 Let’s Talk 05
connect@abovethefold.in · +91 95872 56938 · Mumbai, India

The Journal

Fresh off
the fold.

Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.

Growth Strategy 6 min read

Google March 2026 Core Update: What Indian Businesses Need to Know

Key highlights The March 2026 core update reweighted content quality signals, affecting sites with thin or templated pages. Sites publishing high-volume unedited AI content saw the…

Read it → 01
SEO & GEO 7 min read

Google AI Overviews, AI Mode and Web Guide: SEO in 2026

How Google AI Overviews, AI Mode and Web Guide change SEO for Indian brands in 2026, with practical steps on GEO, local search and regional languages.

Read it → 02
Growth Strategy 9 min read

Google Introduces Commerce Media Suite Ahead of the Festive Season

What Google's Commerce Media Suite means for Indian retailers and D2C brands, and how to prepare ad accounts before the festive surge.

Read it → 03
SEO & GEO 7 min read

How to Rank in Google AI Overviews: The Complete GEO Strategy Guide (2026)

The practical GEO playbook: how to get your brand cited inside Google AI Overviews and AI search engines in 2026, with a real client example.

Read it → 04
Performance & Ads 7 min read

Meta and Google Ads in 2026: What Works for Indian Brands

What works on Meta and Google Ads for Indian brands in 2026: Advantage+, Performance Max, AI Max, Demand Gen, creative testing and measurement.

Read it → 05
AI & Automation 7 min read

AI vs Human Creativity: Who Wins the Content Marketing Battle in 2026?

The AI vs human creativity debate, settled by practice: what machines now do brilliantly, where humans stay irreplaceable, and how hybrid teams win.

Read it → 06
AI & Automation 6 min read

Top 10 Everyday Applications of Large Language Models That Might Surprise You

From search to shopping to customer support: ten places large language models already shape everyday life in India, updated for 2026.

Read it → 07
Social & Content 6 min read

Social Media Marketing in India 2026: What’s Hot and Not

What is working in social media marketing in India in 2026, from Reels and regional creators to WhatsApp, and the tactics now wasting budgets.

Read it → 08
AI & Automation 5 min read

Intelligent Evolution – How AI is Redefining the Landscape of Digital Marketing

Key highlights AI now sits behind most digital marketing decisions, from audience prediction to ad-spend optimisation. Automation has shifted marketer effort away from manual targeting and…

Read it → 09
SEO & GEO 9 min read

Why Your Business Needs to Optimise for AI Search With LLM SEO

Key highlights AI-powered search engines process billions of queries monthly, creating a channel distinct from traditional search. LLM SEO means structuring content so language models can…

Read it → 10

Prefer results over reading?

Let's write your case study instead.

One call. We map your growth gaps and tell you honestly what we'd do first.

Start a project →

Your move

Start a project with Above The Fold

One call. We’ll bring the questions that matter and leave with a plan.

Start a project →