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connect@abovethefold.in · +91 95872 56938 · Mumbai, India

The Journal

AI & Automation.

Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.

AI & Automation 4 min read

AI Product Photography in India: Building Packshot Libraries Without a Studio

How AI product photography actually works for Indian brands in 2026: pipelines, quality control, costs versus studios, and when a hybrid shoot still wins.

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AI & Automation 8 min read

How AI Agents Are Changing Digital Marketing Operations in 2026

Key highlights AI agents differ from AI tools by executing multi-step workflows rather than responding to single prompts. Agents are already handling reporting, campaign monitoring, content…

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AI & Automation 7 min read

AI vs Human Creativity: Who Wins the Content Marketing Battle in 2026?

The AI vs human creativity debate, settled by practice: what machines now do brilliantly, where humans stay irreplaceable, and how hybrid teams win.

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AI & Automation 6 min read

Top 10 Everyday Applications of Large Language Models That Might Surprise You

From search to shopping to customer support: ten places large language models already shape everyday life in India, updated for 2026.

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AI & Automation 5 min read

Intelligent Evolution – How AI is Redefining the Landscape of Digital Marketing

Key highlights AI now sits behind most digital marketing decisions, from audience prediction to ad-spend optimisation. Automation has shifted marketer effort away from manual targeting and…

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AI & Automation 6 min read

Large Language Models Explained: How AI Learned to Talk Like Us

Key highlights Large Language Models learn language patterns from vast text datasets rather than being programmed with rules. They predict the most probable next token, which…

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