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connect@abovethefold.in · +91 95872 56938 · Mumbai, India

Service 07 / 07

Marketplace.

Listings that rank, A+ content that converts, marketplace ads that compound, your marketplace presence managed as its own P&L.

FMCG & D2C catalogs across Amazon and Flipkart
DTC + marketplace managed as one funnel
07 / 07
Marketplace, Above The Fold
0+Brands partnered since 2021
7+Disciplines & custom builds
0B+Impressions delivered

What you get

Deliverables, not decks.

Catalog & listing optimisation
A+ / brand store content
Amazon & Flipkart advertising
Review & rating programs
Quick-commerce readiness (Blinkit, Zepto)
Pricing & promo strategy

Amazon, Flipkart, Myntra, Nykaa and quick commerce are search engines with checkout buttons. Winning there is part SEO, part advertising, part operations discipline. We manage marketplaces end to end so your products get found, get clicked and get bought, at margins that still make sense.

What marketplace management covers

  • Listing optimization: titles, bullets, backend keywords and A+ content
  • Marketplace SEO: ranking inside Amazon and Flipkart search
  • Advertising: Sponsored Products, Brands and Display, managed to ACoS targets
  • Deal and event planning: BBD, Prime Day, category sales
  • Ratings and review strategy that stays inside platform rules
  • Account hygiene: buy box, pricing, stock alerts and policy issues

The bazaar playbook

Get found

Keyword-mapped listings and content built for marketplace algorithms, which reward different signals than Google does.

Get chosen

Images, A+ pages and reviews that answer objections before they form. On marketplaces, your listing is your landing page and your salesperson.

Get profitable

Ad spend managed against contribution margin, not vanity sales. Scaling unprofitable orders is just an expensive hobby.

Just fill in the stall, and let us scream dus ka char. That line is from our first deck, and it is still the job description.

Which marketplaces should we be on?

Where your buyers already shop for your category. Fashion leans Myntra and Ajio, beauty leans Nykaa, everything leans Amazon and Flipkart. Quick commerce is now essential for FMCG. The audit tells us where your margins survive.

What ACoS should we target?

Depends on margins, price point and whether the goal is ranking velocity or profit. We set targets per product stage, not one blanket number.

Can you fix a suspended or messy account?

Usually, yes. Account hygiene and policy recovery are part of the service, and prevention is why ongoing management beats firefighting.

Do you handle quick commerce like Blinkit and Zepto?

Yes. Listing, availability and ad management for quick commerce is one of the fastest-growing parts of our marketplace practice.

Pairs well with

Grab more, together.

Next step

Ready to put marketplace to work?

Tell us where you are and where you want to be. We map the gap in one call, reply within a working day.

Start the conversation

Your move

Start a project with Above The Fold

One call. We’ll bring the questions that matter and leave with a plan.

Start a project