Performance marketing is simple to describe and hard to do: put money in, get more money out, know exactly why. We run Meta, Google, LinkedIn and marketplace ads with one obsession, profitable scale, and one rule, the numbers get reported whether they flatter us or not.
What we run
- Meta ads: prospecting, retargeting and creative testing systems
- Google ads: search, shopping, Performance Max and YouTube
- LinkedIn ads for B2B pipelines
- Marketplace advertising on Amazon, Flipkart, Myntra and Nykaa
- Landing page CRO so clicks stop leaking at the last step
- Tracking architecture: pixel plus server-side, clean conversion data
Why accounts plateau, and how we fix it
Most stuck accounts share three problems: the algorithm is learning from dirty data, creative fatigues faster than it gets replaced, and the landing experience was never built for the traffic. We rebuild all three as one system.
Clean signals first
Server-side tracking and conversion audits so every rupee of learning budget teaches the algorithm something true.
Creative as a system
10 to 15 ad variants per cycle with clear kill and scale rules. Creative is the biggest lever in paid, so we treat it like one.
Full-funnel accountability
Prospecting, consideration and closing each get their own creative, offer and measurement. Blended ROAS hides problems; funnel-stage reporting exposes them.
For a women’s fashion D2C brand, this system cut CPA by 30% while scaling spend. Read the case study. A lifestyle brand grew sales 400% on the same playbook. That one too.
What budget do we need to start?
Enough for the algorithm to learn and for tests to reach significance. For most Indian D2C brands that means a monthly media budget from around 1.5 to 2 lakh; below that we will tell you honestly whether paid is your best first move.
How fast will we see results?
Expect 2 to 4 weeks of structured learning, then optimization begins to bite. We report weekly from day one, including the ugly weeks.
Do you also make the ad creatives?
Yes, in-house. Statics, motion, UGC-style and product films. Creative and media sit at one table here, which is exactly why the system works.
Meta or Google: which is better for us?
Wrong question, and we say that kindly. The right split depends on your category, margins and intent landscape. The audit tells us; the data then re-tells us monthly.