Case study · Women's Fashion D2C
Cutting CPA While Scaling Spend.
The challenge
Where we started.
Paid was working, barely. Rising acquisition costs were eating margin, creative fatigue set in fast, and every attempt to scale budget made the numbers worse instead of better.
The full story
How it played out.
The account was not broken; it was blind. iOS-era signal loss meant the algorithm optimized on partial truth, so every scale attempt bought worse customers. Pixel plus server-side tracking rebuilt the data foundation first, because no creative survives bad signals.
Then creative became a system: 10 to 15 variants a cycle, ruthless kill rules, winning angles rebuilt into fresh executions before fatigue. Landing pages were matched to each winning angle so the click and the page told one story. CPA fell while spend rose, which is the only version of scale that matters.
What we did
The moves.
- 01
Rebuilt the account around clean conversion data: pixel plus server-side tracking, so the algorithm learns from truth.
- 02
A creative testing system shipping 10 to 15 variants per cycle, with clear kill and scale rules.
- 03
Landing page CRO matched to each winning angle, so clicks stopped leaking at the last step.
The results
"Profitable first. Then we scaled it."
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