Last updated: July 2026
Above The Fold (“ATF”, “we”, “us”) operates abovethefold.in. This policy explains what information we collect when you use this website, why we collect it, and the choices you have. We keep it in plain language on purpose.
Information you give us
When you fill an enquiry form or start a WhatsApp conversation from this site, we collect the details you provide: typically your name, phone number or WhatsApp number, email address, and anything you write about your project. We use this information to respond to your enquiry, prepare proposals and, if we work together, deliver our services. We do not sell this information to anyone.
Information collected automatically
Like most websites, we use analytics and advertising tools that collect usage data through cookies and similar technologies:
- Google Analytics 4 and Google Tag Manager: pages visited, time on site, approximate location (city level), device and browser type.
- Microsoft Clarity: anonymized session recordings and heatmaps that show how visitors interact with pages, used to improve the website experience.
- Meta Pixel: helps us measure the effectiveness of our advertising and show relevant ads to people who have visited this site.
These tools may set cookies in your browser and process data on servers outside India. Each provider publishes its own privacy documentation, and their collection is governed by their policies alongside this one.
How we use information
To respond to enquiries and provide services you request. To understand how the website is used and improve it. To measure and improve our marketing. To meet legal and accounting obligations. We process personal data on the basis of your consent, our legitimate interest in operating and promoting our business, and, where we work together, the performance of a contract.
Sharing
We share data only with the service providers named above, with professional advisers where required, and with authorities where the law requires it. We never sell personal data, and we never share your enquiry details with other businesses for their marketing.
Retention
Enquiry data is kept for as long as needed to handle your enquiry and for a reasonable period afterwards for business records. Analytics data is retained according to each tool’s settings. You can ask us to delete your information at any time.
Your choices and rights
You can browse this site without submitting any personal information. You can block or delete cookies in your browser settings, and use ad-preference controls offered by Google and Meta. Subject to applicable law, including India’s Digital Personal Data Protection Act, you may request access to, correction of, or deletion of your personal data, and withdraw consent you have given. To exercise any of these rights, write to us at the address below and we will respond within a reasonable time.
Security
We use HTTPS across the site, restrict access to enquiry data to people who need it, and apply security hardening to our infrastructure. No method of transmission or storage is completely secure, but we take reasonable measures appropriate to the data we handle.
Children
This website is intended for businesses and professionals. We do not knowingly collect personal data from children.
Changes
We may update this policy as our tools or the law change. The date at the top reflects the latest version, and material changes will be visible on this page.
Contact
Questions or requests about your data: reach us through the contact page or write to connect@abovethefold.in. Above The Fold, Mumbai, India.