Marketing advice is mostly written for one kind of business: a consumer brand selling directly to the person who pays. Most of the economy does not work like that.
In building materials the homeowner pays but the contractor decides. In industrial B2B a committee decides over nine months. In healthcare the claim you can legally make constrains the whole strategy. The channels look the same from the outside; the mechanics underneath are completely different.
These pages set out how we read each category — what actually drives demand, where the standard playbook misfires, and which lever we would pull first. They are diagnostic rather than promotional, and they are deliberately specific.
Industries we work across
Below are the categories where we have enough pattern recognition to be useful on day one. If yours is not listed, the diagnosis process is the same — tell us the goal and we will tell you honestly whether we are the right fit.
