What a GEO agency does
A GEO (generative engine optimisation) agency makes your brand easy for ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand and recommend when someone asks for a product or service like yours. Above The Fold is a growth marketing, creative and web agency headquartered in Mumbai with a second office in Jaipur, founded in 2021, with a team of 30+. We run GEO alongside SEO, because AI answers are built from pages that search indexes already hold.
For a growing number of buyers, the short list an AI tool gives them is the shortlist. If your brand is not on it, you are not considered, however good your page-one ranking looks.
Proof from our own website
We test everything on our own site first. In October 2026 we published a page for agencies looking for a white-label partner at 8:20 pm. Bing had indexed it overnight. By 10:55 the next morning an agency owner in Udaipur had asked ChatGPT for a white-label partner, been given our name and a link to that page, and called us. Our lead tracking recorded the full path: ChatGPT, then the page, then a tap on the call button.
That is GEO working as it should: a page written to answer a specific buyer’s question, indexed fast, and stated clearly enough for an AI system to recommend. For clients, the same method helped a global trading firm go from 25 to 1,584 search clicks in India, with Google AI Overviews citing the brand by name. Read that case study.
How AI tools choose which brands to name
ChatGPT, Perplexity and Google’s AI features retrieve pages from search indexes, then write an answer from what they retrieved. Google states that a page only needs to be indexed and eligible for a snippet to appear in AI Overviews. ChatGPT search draws on OpenAI’s own crawler and several external sources, with Bing still important. So a brand gets named when:
- It is indexed on Google and Bing, and its pages are not blocked to AI crawlers.
- It has a page that answers the buyer’s actual question, not just a general services page.
- Its facts are clear and quotable: what you do, for whom, where, since when, with what results.
- Other sites confirm it: directories, review platforms, industry lists, press and map listings.
- Its details are consistent across the website, Google Business Profile, Bing Places, LinkedIn and directories.
What our GEO service includes
| Workstream | What we do |
|---|---|
| AI visibility audit | We ask ChatGPT, Perplexity, Gemini and Google AI the questions your buyers ask, record who gets named and why, and find the gaps |
| Technical access | Crawler access for search and AI bots, Google and Bing indexing, instant indexing on publish, sitemaps, structured data and an llms.txt file |
| Answer pages | Pages built around specific buyer questions, with clear facts, tables and FAQs that AI systems can quote |
| Entity consistency | Company name, address, phone, founders, categories and services aligned across your site and every listing |
| Third-party presence | Directory profiles, review generation, listicle and PR outreach, and map listings on Google and Bing |
| Monthly tracking | A fixed set of buyer questions run every month across AI tools, so you can see when and where you start being named |
GEO and SEO are not separate projects
AI answers depend on search indexes, so weak SEO caps what GEO can achieve. Equally, ranking well no longer guarantees you are mentioned, because AI tools favour pages that answer a question directly and brands that others vouch for. We run both together, measured on enquiries rather than rankings alone. Our SEO and GEO service page and our practical checklist explain the detail.
Who GEO suits
GEO pays off fastest for businesses whose buyers ask for recommendations before they search: B2B manufacturers and suppliers, service firms, agencies, clinics and specialists, D2C brands in considered categories, and Indian companies selling abroad. It suits less well if your sales come almost entirely from impulse purchases on marketplaces.
Can you guarantee ChatGPT will recommend our brand?
No, and no honest agency can. AI answers vary by question, user and day. What we can do is remove the reasons you are left out and build the evidence AI systems rely on, then track mentions every month so progress is measurable.
How long does GEO take to show results?
New pages can be cited within days once indexed, as our own white-label page was within 15 hours. Broader visibility across many questions usually builds over two to four months as indexing, content and third-party mentions accumulate.
Is GEO different from SEO?
It builds on SEO. SEO earns rankings in search results. GEO makes sure AI systems can retrieve, understand and trust your brand enough to name it in an answer. Both need indexed, well-structured pages, but GEO puts more weight on direct answers, consistent facts and third-party confirmation.
Do you work outside India?
Yes. We run GEO and SEO for brands in India, the UAE, Saudi Arabia, the UK and Europe, in English.
How do we start?
Start with an AI visibility audit. We show you what AI tools currently say about your category, who they recommend and why, and what it would take to be included.
If you want to know what ChatGPT says when your buyers ask for a business like yours, ask us for an AI visibility audit or call or WhatsApp us on +91 95872 56938.