The super-creative, over-enthu digital freak clan · Mumbai
We grab markets.
Branding, social, SEO, web and performance under one roof, one clan, one plan, results that compound. (Caught you nodding, didn't we?)
Since 2021
We don’t tick boxes.
We move needles.
Above The Fold is a 30+ person growth marketing agency headquartered in Mumbai, working with brands across India, the Middle East and the UK.
We partner with brands to craft strategies that are bold, clear and built for impact, then we execute them ourselves: the film, the code, the media plan, the report. One team, full accountability, no hand-offs into the void.
Our story →
The method
Unfolding the story behind the fold.
Strategy first.
Deep research, audience truth and competitive gaps. Every bold move starts with an unfair insight, we dig till we find yours.
Craft that grabs.
Identity, content, films, websites, campaigns, made in-house by the clan, built to stop thumbs and start conversations.
Compound weekly.
Honest data, ruthless iteration. What works gets more fuel, what doesn't gets cut. Growth that stacks month on month.
What we deliver
Seven+ ways to grab your market.
One clan to run them.
Brand strategy, logo and identity systems, voice and guidelines, built with purpose and applied consistently across every touchpoint.
- Brand strategy & positioning
- Logo & visual identity systems
- Brand voice & messaging frameworks
- Rebranding services
- Brand guidelines & asset libraries
- Motion identity & collateral
Platform-specific strategy, Reels production, community management and paid social, measured against business outcomes, not vanity metrics.
- Channel strategy & content pillars
- Reels & short-form production
- Instagram & LinkedIn growth
- Community management
- Paid social campaigns
- Transparent monthly reporting
Custom websites, e-commerce and landing pages engineered to load fast, rank high and convert visitors into customers.
- Custom website design & development
- E-commerce (Shopify / WooCommerce)
- UI/UX & user journey architecture
- WordPress development
- Landing pages for paid campaigns
- Redesign & Core Web Vitals optimisation
Technical SEO, content systems, local SEO and generative-engine optimisation, so you show up in Google and inside AI Overviews.
- Technical audits & code-level fixes
- Keyword & content strategy
- Local SEO & Google Business Profile
- Schema & E-E-A-T signals
- Link building & digital PR
- Generative Engine Optimisation (GEO)
Google Ads, Meta Advantage+ and retail media run against one number: profitable, scalable growth. Every rupee accountable.
- Google Ads & Performance Max
- Meta Advantage+ campaigns
- Creative testing systems
- Conversion tracking & CAPI setup
- Landing page CRO
- Retail media (Amazon, Flipkart, q-commerce)
Creator discovery, vetting, contracting and campaign management, matched on audience truth, not follower counts.
- Creator discovery & vetting
- Campaign strategy & briefs
- Contracting & usage rights
- Content QC & approvals
- Whitelisting & paid amplification
- Post-campaign reporting
Listings that rank, A+ content that converts, marketplace ads that compound, your marketplace presence managed as its own P&L.
- Catalog & listing optimisation
- A+ / brand store content
- Amazon & Flipkart advertising
- Review & rating programs
- Quick-commerce readiness (Blinkit, Zepto)
- Pricing & promo strategy
How we work
Four folds of a project.
Discover
Deep research, audience truth, competitive gaps. We ask the questions that shape everything after.
01Design
Strategy becomes creative, identity, content systems, funnels, sites. Built with purpose, not templates.
02Deploy
We ship fast and everywhere: social, search, media, marketplaces. Full-stack execution in-house.
03Double down
Weekly data, honest reporting, ruthless iteration. What works gets more fuel. What doesn’t gets cut.
04Why Above The Fold
A digital marketing agency in Mumbai built for how growth actually works in 2026.
The businesses that grow fastest today are not the ones with the biggest budgets. They are the ones whose channels reinforce each other: a brand identity that makes every ad convert better, a website that turns traffic into enquiries, an SEO strategy that earns visibility in Google and inside AI Overviews, and performance campaigns where every rupee is accountable to ROAS.
Since 2021 we have run this integrated model for 60+ brands across fashion, FMCG, baby care, sports, real estate, hospitality and B2B, from Mumbai, for clients across India, the Middle East and the UK. Your social media team talks to your ads team daily. Because they sit together.
Discuss your growth plan →The playground
Go on, rearrange us.
