The Journal
Fresh off
the fold.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Is ChatGPT Sending You Customers? How to Track AI Referrals in GA4
Track ChatGPT, Perplexity and Gemini referrals in GA4 with a custom channel group and regex, plus key events, CRM first touch and Search Console AI data.
Read it → 01
SEO for B2B Manufacturers in India: How to Win the Searches That Precede an RFQ
SEO for B2B manufacturers in India: product pages vs PDF catalogues, IS and ASTM searches, IndiaMART vs your site, hreflang and measuring RFQs.
Read it → 02
Meta Catalogue Ads for Fashion D2C Brands in India: Setup, Creative and What Actually Scales
Meta catalogue ads for Indian fashion D2C brands: Advantage+ setup, Shopify feed hygiene, creative, returns, COD and RTO, budgets and contribution margin.
Read it → 03
How to Get Your Brand Recommended by ChatGPT and Google AI Overviews: A Practical Checklist for Indian Businesses
Get your brand recommended by ChatGPT and Google AI Overviews: a practical checklist for Indian businesses on entities, lists, reviews, schema and testing.
Read it → 04
Diwali 2026 Marketing Playbook for D2C Brands: What to Do in the Last Three Weeks
Diwali 2026 playbook for D2C brands in India: rising ad costs, gifting and corporate orders, margin-safe offers, delivery cut-offs and a week-by-week plan.
Read it → 05
Marketplace Management for D2C Brands: Winning on Amazon Without Losing Your Margin
How Indian D2C brands win on Amazon, Flipkart and quick commerce without destroying margins: listing craft, retail media, pricing discipline and brand protection.
Read it → 06
Conversion Rate Optimization: Why More Traffic Is Usually the Wrong First Fix
Why CRO beats buying more traffic for most Indian brands: the leak-first framework, what a conversion audit covers, and an 88% lift case with zero extra…
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Social Media Agency vs In-House Team: The Real Cost Comparison for Indian Brands
Agency versus in-house social media in India: the true costs, the hidden overheads, the hybrid model, and how to decide based on stage rather than ideology.
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AI Product Photography in India: Building Packshot Libraries Without a Studio
How AI product photography actually works for Indian brands in 2026: pipelines, quality control, costs versus studios, and when a hybrid shoot still wins.
Read it → 09
Performance Marketing Red Flags: 7 Signs Your Ad Budget Is Being Wasted
Seven warning signs your performance marketing agency is burning budget: vanity reporting, account lock-in, no creative testing, and how to fix each one.
Read it → 10Prefer results over reading?
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