Also called Internet Marketing, electronic platforms have become prime business tools. The buck just does not stop here, besides business, it caters to a vast majority of spheres like entertainment, social networking, and matters concerned with research and development. Only a few are mentioned here as the list is endless. All these spheres are emerging […]
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Creative assets help you reach the right audience. Use the power of Google’s audience signals to get your ads hitting the right screens, at the right time. Connect with consumers based on their interests and habits. Personalize the message About 45% of consumers do not spend time with branded content if it’s not of use
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Generating Traffic is the Biggest Challange For marketers using content marketing or SEO for them the biggest challenge is generating traffic. Nealy 61% of marketers say traffic generation is their biggest challenge. Not only traffic generation it also applies to lead generation. Both are challenges that digital marketers and search engine specialists or webmasters face
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Even if you create great content people do not know it exists. The key to making content effective is its proper distribution. Without the distribution on the right platforms, visitors are not exposed to it, and it goes down in the dump. All your hard work in creating effective content is lost in an effortless
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June 10, 2021 Known Victims Protection Google published a post, on its Keyword blog. The update was meant towards demoting sites that employ exploitative removals and predatory practices.” He also shared a link people can use to report online harassment. June 15, 2021 Page Experience Update Google confirms its Page Experience update. Sites were not
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Using a social media channel to promote a product and service is SMM or Social Media Marketing. It is part of a broader scope of digital marketing. SMM is of two types: In organic SMM there is no money paid to the social site since it does not involve publishing advertisements or ADs. In paid
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Visual content is posting visuals on social media feeds. The process involves posting images or short videos on social media along with engaging text and hashtags. Usually, the entry is terse and up to the point to attract and engage the visitor, or it often leads to creating awareness. It works well for creating awareness
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Digital Marketing is holistic and comprises many subsets, of these SEO and content marketing are the most important. SEO is a short form of search engine optimization. It is an exercise to rank websites on SERPs. It is complex and requires skills and experience. It also requires a deep understanding of the ranking and indexing
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The main focus of digital marketing is content creation. Being a complex exercise a large number of tools and platforms are required for the campaign. While social media is central to the campaign, it is content creation that matters the most. For content creation blogs and Internet publishing sites are most preferred. But content is
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Old mindset changes are hard. Business owners, CEO, and executives generally do not consider digital campaigns as long as their business is going well. They do not realize the need for dual presence as urgency is not felt. Many digital marketing agencies and freelance service providers are thus turned back with a shrug. Some do
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