Visual content is posting visuals on social media feeds. The process involves posting images or short videos on social media along with engaging text and hashtags. Usually, the entry is terse and up to the point to attract and engage the visitor, or it often leads to creating awareness. It works well for creating awareness in the long run. Engagement comes after the visitors come across the content often. Thus, a great deal of consistency is required from the posters behind the creatives.
Role of #Hashtags
Visuals along with hashtags are also known as hashtag marketing. The hashtags are like keywords with the prefix # attached to them, and they have collated under the heading the keyword mentions. You can see a lot of links pertaining to the same keyword if you type the hashtag in the feed.
Types of Visual Posts
- Carousel
- Images
- Videos
- Graphics
- Infographics
- Animations
- Memes
The content should be visually delightful and at the same time deliver the right message. The visuals add to the attraction since the text alone does not work. Hence you should always add a visual to your posts.
On Instagram, the carousel engages three times more on the feed. On the other hand, videos have found great popularity among the viewers. More than 50% of marketers in the United States prefer videos to convince and engage, and then push further to convert and achieve goal conversion. Choose the most suited and the best thumbnail for the videos they will make a difference. It is better to select the thumbnail manually.
If you maintain consistency in posting nearly the same image or reel there is an instant recall among the active members. This is a great way to create awareness. However, the later posts should include accolades about the brand or service, or features that are unique to convert. If you can push the target audience to buy the product or subscribe to the service, it will create brand loyalty in the long run. If the product’s values or service quality is as good as it boasts affinity is created. Affinity leads to brand loyalty that encourages repeat orders.
Always add contact information or the link to the landing page along with the hashtags. A business phone number of a link makes a major difference as visitors can connect with you for further information. Do not use too much text and use high-quality images preferably with a message imprinted on them and high-quality videos which are short and sweet.
Take the example of Coca-Cola, the Coca-Cola drinkers are hooked for life, and so is the case with Mercedes which is sold in all ranges. Thus, your post should stand out from the crowd. The crux behind visual contenting is to send the right message. Thus, content slated for feed should contain a logo, and company name or insignia as they are the best signals for instant recall. Branding should be subtle, whether it is a message or a visual in focus. Take, for example, see how subtly is National Geographic logo placed it perfectly gels with the visuals. This is known as subtle branding.
Some of the sites popularly used for Visual Contenting are:
- TikTok
- YouTube Shorts
- Instagram Reels
There are a lot of free tools available on the Internet to make your visual content an outstanding effort. It will always lead to better performance.