Engaging Social Media Visitors
Inviting and engaging visitors is the inherent strength of Internet Marketing, and this objective is attained on social media platforms the most. The interactive and ever-growing nature besides the immense reach of some of the top platforms makes them ideal for long-term involvement with them.
Usually, content marketers create interesting content with robust information architecture. A stream of content published at regular intervals does bring the profile/company into a noticeable position. This is creating awareness and reputation buildings. How? I will explain.
Ever notice how your tweet rolls down the feed without any engagement? While another with the same user identity as that of another member attracts thousands. Well, the difference is the neighbor is consistent, trendy, and creates engaging content. These three virtues help create a topic of authority. If you have to succeed on the social media feeds that center around the target audience you better follow those three virtues. Don’t be bogged down by instant celebrity success on these platforms. You too can carve a niche.
A large following helps create a large database and you can do anything with it. You can:
- Just Goad
- Promote Profession
- Enhance Sale
- Become a Guru
- Promote a Brand
- Promote a Company
- Sell and Idea and Make Millions
- Earn Top Position in a Company
- Become a Thought Leader
The potential of a large database of followers/members or subscribers in a successful network is a virtual goldmine.
Interactive Campaigns – Stand Out from the Crowd!
The interactive campaigns should flow down the feed consistently with a unique proposition every time. Remember there is no room for stagnancy. Your campaign should be attached to a label be it a personal profile, brand, or company name the one that matters the most in pursuit of success.
Interactive content is immersive and collaborative between the visitors and the campaign you have created. This will filter you out from the badly saturated SM feeds and help in all stages of marketing your business. Keep trying to create an immersive and interactive experience.
Ask a simple question. Do visitors halt at your creation on the feed? If the answer is no you should rework.
The attributes comprise quotes, thought, latest news, statistic, and graphics or video skillfully embedded in an article or a blog post. Passive content do not engage, but what could make it more engaging is an infographic or video or offer to participate in a competition, poll, quiz, or riddle, a short question and answer with immediate results. Social media marketers should create interactive campaigns that include the above attributes besides the usual.
The most popular interactive contents are:
- Infographic
- Interactive video
- Quizzes,
- ebooks
- Whitepapers
- Polls
- Data Visualization
- Augmented Reality (AR)
Invites that challenge a participant’s IQ or knowledge are immediate stopovers. No wonder TV shows such as Kaun Banega Crorepati with a concept adopted from Who Wants to Be a Millionaire? The KBC show is a massive success in India despite few can actively participate on stage.
Active customer participation leads to greater engagement, brand loyalty, trust, and affinity with a brand or product. The interactive campaigns can be organized on company pages, profiles, websites, and blogs. The ones that seem to be most successful are the ones that roll down feeds stop passersby and engage.
Social Media Marketing – Retention is The Key
Social media marketing has become the buzzword in the current urban agglomerations. Almost all digital marketing companies are using numerous platforms for making a success of their sales or subscriber campaign.
Carefully creating layers of content on a popular networking site like LinkedIn for example can rope in a large number of followers. Following is acceptance for what you do whether you are a professional in manufacturing, recreation, research, sports, sales, marketing, management, publicity, and more. It matters most if you are consistent in content creation. LinkedIn is a gathering of professionals that may be in a popular segment or in a niche, they will help fulfill your objective associations. Followers are more receptive to you than a stranger that an advertisement campaign generally ropes in. If you look into the platform insight or Google Analytics you will find a chart on new users and the same will show the revisits of users or visitors who are familiar with your profile, company, or page. Thus lay greater emphasis on creativity to engage and retain visitors online.
Thus active social media users strive to become popular online on the chosen platform. They produce content on regular basis to get niche followers, subscribers, or friends with the common objective of networking. The best thing about being on social platforms like LinkedIn, Facebook, Twitter, and Instagram is their immense active member base, and participation comes free. Let me tell you how popular the platforms are:
- Facebook 2.853 billion
- YouTube 2.291 billion
- WhatsApp 1.6 billion
- Instagram 1.386 billion
- FB Messenger 1.3 billion
- WeChat 1.242 billion
- TikTok 732 million
- QQ 606 million
- Douyin 600 million
- Telegram 550 million
- Sina Weibo 530 million
- Snapchat 514 million
- Kuaishou 481 million
- Pinterest 478 million
- Reddit 430 million
- Twitter 397 million
- Quora 300 million
The list does not include the blogging platforms chiefly Word Press, Blogger, and Typepad. For active campaigners, the sky is the limit. Create a compelling experience on the feed that invites visitors for online sessions involving your creation. Thus, create content that is participatory in nature success will follow.
