SEO and Keywords SEO stands for search engine optimization and the basic aim is to optimize webpages, blogs, and content as per search engine guidelines. These guidelines are based on algorithms that the search engines update from time to time. The algorithms are composite and store various metrics generated by the webpage. The robot’s algorithms […]
What is Hreflang Hreflang is an HTML attribute used to serve pages based on specific countries and languages. This attribute plays a major role in International SEO. The structure looks like this. <link rel=”alternate” href=”url_of_page” hreflang=”lang_code” /> Example <link rel=”alternate” href=”https://example.com/es/” hreflang=”es” /> The two-letter code stands for language while the country is in written
Organic Traffic is one of the most productive as it comes at a lesser cost and is effective in goal conversion. There are various strategies adopted for attaining organic traffic and digital marketing is one of them. Digital marketing is comprehensive with several subsets of these components that help attain organic traffic. Some of the
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Businesses often have offices in different cities in a country. Targeting different cities using a single website is possible and thus save money on SEO Campaign. It can certainly be cost-saving rather than having a website for each city. Though experts recommend having a website for each city the cost for small businesses can be
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Among all searches where the Internet is popular people look into nearby places for shopping, local restaurants, and services. It has become very convenient to search for things locally using the Net. Local eCommerce has become very popular as it prevents long drives, busy traffic, and parking hassles. As per Search Engine Land, up to
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Getting high traffic on SERPs has now become a difficult campaign. There are 200 plus metrics that search engines utilize to index and rank websites on the SERPs. SERPs or those ten blue links are the most coveted positions webmasters vie for to be in. Starting from position one the traffic from visitors boils down
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Going Local Local search marketing online follows the same principles but the strategy and platforms differ. For websites online marketing in a local sphere begins with on-page optimization where the local area be it a town or a city is clearly defined in the title, meta tags, and body content naturally. The address is essential
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When it comes to business on the World Wide Web, information gathering, or seeking leads there are two options. To reach the target audience these are the two main business strategies. While SEO is organic PPC is paid version of Google Ad. PPC is available on many other platforms mainly on social media. SEO What
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SEO SEO is search engine optimization it is a technique to follow search engine guidelines. Algorithms drive search engines these are like a cooking recipe that index and rank a website on SERPs or search engine result pages. Although information retrieval was going on for many years in the USA it was given final shape
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SEO stands for search engine optimization. It is simply following good practices. Bad mistakes make the campaign a failure. There are simple steps that one must keep in mind when executing the process. Although an amateur can do SEO it is for the experts to execute the project. For a digital marketing agency of which
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