Going Local
Local search marketing online follows the same principles but the strategy and platforms differ. For websites online marketing in a local sphere begins with on-page optimization where the local area be it a town or a city is clearly defined in the title, meta tags, and body content naturally. The address is essential for local presence and so is schema markup.
The other options are for targeting locals in GMB or Google My Business, Google Maps, and well-known reputed directories. Your website’s local presence is well marked by these, and if properly optimized your search marketing within a given sphere will be successful. To boost marketing in the sphere within reach one can also use articles, forums, and blogs. Content distribution is also one good means of targeting audience customers within reach including email marketing in this. All these strategies are being carried out online remember. Many reputed websites also offer opportunities for marketing within a sphere when you place a link or open a store.
eCommerce Marketing
You can subscribe to an online store some of which are very popular.
- Amazon
- Snapdeal
- Walmart
- eBay
- Flipkart
- Etsy
- Spotify
These platforms cover the horizon within the reach and offer exposure pan India and Worldwide. Many niche sites are product specific and are more focused on a specific target audience. These are free or paid options but excel in expanding your reach. There are many purchase options:
Payment on Delivery
- Paid Order
- Payment on Installment
- Free Delivery
- Paid Delivery
The success of the storefront depends much on customer reviews and three-dimensional visualization. After the customer has made a choice he will read the reviews regarding product performance written by earlier users. Customer reviews make or break the purchase intent.
Local search leads to word of mouth hence not all are online. The agency’s content marketing campaign online has an impact offline. Remember this and shape up an ace marketing strategy.
