The search began in the nineties as websites flourished on the Internet. Since 1998 when Google entered the market with its algorithm-based information retrieval system, the shape of search began to change. The browser became flooded with online visitors, and websites became the most desired interface. For websites, it all started with minimal designs and […]
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These are two vital elements that are not seen on the page but are seen on the SERPS. This impactful description that impacts the visitors to the SERP accords initial information and enhances CTR if properly executed. These elements hold greater importance and they should end up making the search engines understand the Title While
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In search engine optimization or SEO, link building is the most important aspect of website promotion in the country. The practice is followed by most webmasters all over the World. In the initial stages search engine algorithms relied heavily on links pointing to the site to value and rank on the anchor text. The anchor
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Digital Marketing is holistic and comprises many subsets, of these SEO and content marketing are the most important. SEO is a short form of search engine optimization. It is an exercise to rank websites on SERPs. It is complex and requires skills and experience. It also requires a deep understanding of the ranking and indexing
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What is Search? Search is looking for solutions on the (SERPs) Search Engine Result Pages by inputs chiefly queries. People search on the browser window – the blank rectangular space all are familiar with. They input a query which could be a hint, a question, or a phrase to get an answer to what they
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Search Engine Optimization Campaigns (SEO) The title mentions are primary action plan for a search engine optimization campaign. The SEO campaigns are a long duration for optimum results but the on-page optimization is less time-consuming. But the shorter duration requires greater focus on the core offerings of the website. On-Page Optimization On-page optimization as the
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Web Core Vitals Why Every Webmaster Should Pay Heed? Search Engine Guidelines User satisfaction while visiting a website has become indispensable. For those website owners aiming for high traffic and engagement on the SERPs following SEO guidelines has become a must. SEO stands for search engine optimization, and it is a complex process that webmasters
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The business paradigm is constantly changing as new platforms emerge, and the approach to content distribution changes as well. Digital Marketing is content distribution as the main instrument of impact. Content is created in a wide variety of formats although written content is the most popular, videos, infographics, images, and graphics are also used to
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Smooth website construction depends much upon the software technology used. The content management systems help create responsive websites for mobile-first indexing. Some of the popular software tools are as follows WordPress Although HTML and PHP are often used for website building, made-to-order content management systems are becoming more and more popular. Of these, WordPress is
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“A picture speaks a thousand words”, this may sound cliche, but the adage aptly sums up the impact of visuals in content marketing. A text with no visuals makes the whole content appear lackluster and badly formatted. Although the text is the base of all content, the World Wide Web has created an entirely new
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