Social media marketing has become an essential part of any business’s marketing strategy in today’s digital age. With more and more people turning to social media platforms to stay connected with friends and family, as well as to discover new products and services, it’s essential for businesses to have a presence on social media. In […]
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Generating Traffic is the Biggest Challange For marketers using content marketing or SEO for them the biggest challenge is generating traffic. Nealy 61% of marketers say traffic generation is their biggest challenge. Not only traffic generation it also applies to lead generation. Both are challenges that digital marketers and search engine specialists or webmasters face
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Even if you create great content people do not know it exists. The key to making content effective is its proper distribution. Without the distribution on the right platforms, visitors are not exposed to it, and it goes down in the dump. All your hard work in creating effective content is lost in an effortless
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Visual content is posting visuals on social media feeds. The process involves posting images or short videos on social media along with engaging text and hashtags. Usually, the entry is terse and up to the point to attract and engage the visitor, or it often leads to creating awareness. It works well for creating awareness
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In search engine optimization keyword analysis and link building are hot topics. These are the core activities behind SEO Campaigns. Why? Well, indexing and ranking are based on relevance and hence the websites are topically related. Usually, websites are made keeping one topic in mind and these are best ranked on the SERPs. Mixed topics
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Digital Marketing is holistic and comprises many subsets, of these SEO and content marketing are the most important. SEO is a short form of search engine optimization. It is an exercise to rank websites on SERPs. It is complex and requires skills and experience. It also requires a deep understanding of the ranking and indexing
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Old mindset changes are hard. Business owners, CEO, and executives generally do not consider digital campaigns as long as their business is going well. They do not realize the need for dual presence as urgency is not felt. Many digital marketing agencies and freelance service providers are thus turned back with a shrug. Some do
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What is Search? Search is looking for solutions on the (SERPs) Search Engine Result Pages by inputs chiefly queries. People search on the browser window – the blank rectangular space all are familiar with. They input a query which could be a hint, a question, or a phrase to get an answer to what they
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The business paradigm is constantly changing as new platforms emerge, and the approach to content distribution changes as well. Digital Marketing is content distribution as the main instrument of impact. Content is created in a wide variety of formats although written content is the most popular, videos, infographics, images, and graphics are also used to
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Inbound Marketing for Conversions Inbound content marketing is a subset of digital marketing, it is one of the main conversion campaigns that use gated and ungated content. In digital marketing, prolific high-value content creation is the key to explosive success, all it requires is experience, creativity, and consistency. Content Distribution The pathway of a content
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