Search Engine Optimization Campaigns (SEO)
The title mentions are primary action plan for a search engine optimization campaign. The SEO campaigns are a long duration for optimum results but the on-page optimization is less time-consuming. But the shorter duration requires greater focus on the core offerings of the website.
On-Page Optimization
On-page optimization as the heading mentions is work done on the website to make it suitable for users and compliance with search engine guidelines. For users, the UX factor and content are the most important element followed by the site architecture. A good site architecture leads to smooth crawling by robots and easy for the users to reach the whole site without losing time.
Site Architecture
Site architecture and the content within define the topic, and for SEO purposes relevancy is most important. Search engines lose focus when a site is based on diverse topics that are not related to each other.
The planning begins during the whiteboard stage when the content list is finalized. A good architecture will give preference to the main pages being on the top or header. The related pages with extended information should be linked to the most relevant main pages. Even a three-tier structure could be created with more internal pages linked to the secondary pages. The communication pages like dynamic inquiry or booking pages, privacy policy, terms & conditions, and contact pages all should be placed in the footer. The inquiry and booking pages could also be placed on the top bar if they are very important like for the service-oriented and eCommerce sites.
Site Audit
For a completed website, technical and content audit precedes all activities unlike the one under development. For site audit, various tools let the webmasters measure important metrics for better user experience, crawling, indexing and ranking.
Keyword Analysis
Keyword Analysis requires an in-depth understanding of the topic and related topics. This should be followed by creating a list of seed keywords. These terms could then be extended using personal experience, competitor analysis, and tools.
A keyword analysis is a common sense approach, although the primary ones can be found using the tools. Although a list is created during the start of the campaign it should keep expanding due to contemporary trending and the discovery of new terms.
Title/Meta
This is post keyword analysis activity after a fair analysis has taken place, and a decisive list of terms finalized for each page. Before you create a title and meta I would suggest going about it gradually. When you start creating off-page content, a greater understanding of the topic niche begins to dawn. This will help you create optimum titles for each page. But remember the title and meta should describe the page accurately. If your title/meta does not describe the page accurately the site may be penalized or ranked on irrelevant terms.
Web Designers or webmasters should add schema markup as search engines give preference to it. Likewise, add analytics linked with the Google search console.
Image Optimization
Add relevant alt text, optimize images and graphics for fast downloads, and place them appropriately this includes videos as well. Always code the dimensions of images or use lazy loading images for optimizing the page speed. Use images conforming to the latest format.
Web Core Vitals
It is vital to keep the core web vitals in the mind during the website designing stage. Test the speed and stability attributes before you launch the website, it should accord the best user experience.
Add Site Maps
Finally add both site maps, the XML one for search engines and the HTML maps for humans.
