Businesses often have offices in different cities in a country. Targeting different cities using a single website is possible and thus save money on SEO Campaign. It can certainly be cost-saving rather than having a website for each city. Though experts recommend having a website for each city the cost for small businesses can be prohibitive. There are ways and means of local search in different cities using one website. Thankfully, Google has delivered a solution for local SEO in multiple cities.
A business can rank a website targeting different cities without hurting the local SEO. Remember 46% of search intent is local hence targeting other cities should not hurt local search.
Optimizing SEO for Different Cities
GMB or Google My Business
Google business profile is free, you can add as many details as possible including the address, and photos. Content and customer reviews are of immense help in GMB. GMB appears in local searches along with MAP, Website, and Address with reviews. You cannot do away with Google Profile all website owners should have one.
Googles Map Pack
Get listed in Google’s Map Pack. There are three slots in Google’s Map Pack. Sign up for GMB, give all the details, and add customer reviews.
Improvising Internal Link Structure
Internal linking does help in improvising site architecture it will boost your SEO. They also emphasize important pages of your website. Improve navigation. Internal Linking will help discover your site to a local searcher if you apply the above.
Build NAP Citation
NAP stands for Name Address and phone number. These should be on your website first thing. Usually placed at the bottom of the page in the footer
Data Aggregators
List your business on data aggregators they provide information to Yelp, Tripadvisor, and Microsoft Bing. Some of the big names in data aggregation are:
- Acxiom.
- Data Axle (formerly known as Infogroup).
- Factual.
- Neustar Localeze.
Your website will be featured well with a lot of descriptions if you use data aggregators.
Use Schema Markup
The details in Schema Mark UP are well understood by Bing, Yahoo, and Google. Schema.org was developed as a common vocabulary between the search engines mentioned above. Schema Mark Up does impact your search ranking. Structured Data does improve your chances of surfacing on rich results or snippets and responding to relevant queries. This makes your site eye-catching and enhances the chances of CTR.
Optimize Site For Mobile
Make City Pages
Make pages within your websites dedicated to cities where your office locations are all linked to the root directory. Add city name in Title and meta and page content. Create schema Markup if possible. Add the city name in the body. These pages have appropriate titles and meta with city names included.
You can also list these cities on one page as well in your website but place them on a page that responds with one click. You can also create NAP for all cities and place them on the footer.
Tools for Local SEO
- Yext
- BrightLocal
- Local Clarity
- WhiteSpark
- Birdeye
Manage multiple locations using these tools.’Last but not least add route maps on city pages or the contact page. This multiple map pack should be accompanied by address, phone number, email address, and if space allows name of the contact person.
