SEO
SEO is search engine optimization it is a technique to follow search engine guidelines. Algorithms drive search engines these are like a cooking recipe that index and rank a website on SERPs or search engine result pages. Although information retrieval was going on for many years in the USA it was given final shape by Standford PHDs.
History
Sergei Brin of Russian Origin and Larry Page of Michigan gave the final shape in the year 1980 in California. The information retrieval system made use of natural human Processing to retrieve answers to a query on SERP.
Initial SEO
However, the process was in a nascent stage, and a lot of webmasters took advantage of its weakness and resorted to elements that could be spammed. The first weakness was its excessive dependence on external links the better. The links were horrible and out of context. They were built in thousands to outdo competitors and it worked. Large teams were building spammy links without quantity and quality and Google respected them. This went on for a long time till Google started taking notice of them. The answer to the query was unsatisfactory and the company was losing clients. But this went on for a long time, and Google thought of correcting the anomaly.
The agencies were busy ruling the roosts the more links you built you were sure to win. If the website were going down more external links were built. The agencies have become busy linking building factories.
Updates
But Google realized the information retrieval was not up to the mark, and the visitors were not happy there was a good chance that the search engine would lose ground and its first position. Something had to be done, and that something was to update its algorithms. The spammy keywords had to be stopped, and a proper ratio was to be brought in. Google also introduced semantics in the content. The SEO directory listing was completely ignored and so were the link farms. The search engine began to pay more attention to quality-wrapped links meant solely for advertising.
The search company began to pay more attention to off-page optimization and link architecture, and download speed became a priority. Recent updates like helpful content and web core vitals began to dominate the scene. More and more active SEO Companies are paying attention to these factors. This is bound to fetch good rankings, and engagement that would lead to higher conversions. This is how SEO should be done in present circumstances.
