Social Media is the cults favorite branding platform. In recent times a large number of networking sites have come up. These platforms enable content marketing and social media creatives that we see in the feed and flourishing among the videos and reels.
Online Marketing is all about reaching the right people at the right time on the World Wide Web. In this day and age, marketing is at everybody’s fingertips. However, to correctly make use of these platforms that are quintessential for creating and promoting content, and SMM creatives one must seek help from professional agencies.
At Above the Fold, Mumbai, we put our best foot forward to supplementing the client’s media with top-notch marketing strategies.
On average, a person spends almost 7 hours on the internet every day and 2 hours and 27 mins on social media every day! Such popularity has resulted in the continued evolution of social media platforms, and members find the most affordable and easily accessible messaging tools.
So what exactly is Internet Marketing?
Also known as digital and online marketing, it is the promotion of a brand and its products online by publishing content in varied forms. It is capable of catering to a niche audience in search of solutions for their problems that could be sheer entertainment in pursuit of products and concepts online. WWW is vast and inexhaustible and provides a basis to fulfill the intent of searchers online.
Over the years, it has become evident that social media is the strongest platform for marketing products, services, and concepts.
Professionals, amateurs, and Ad agencies use SMM as open and free space to advertise, promote and establish brand identities and fulfill innumerable tasks online. These online mediums allow brands to express a 360-degree impression creating awareness and reputation.
Know Your Audience
The purpose of using analytics or insights is to know the target audience so well that one can align products/services accordingly design products or plan services that sell readily. The agencies make the product or service available across various channels and promote it through creative campaigns that in turn achieve a high Return on Investment (ROI). Insights help in targeting the right segment that belongs to the target audience and can fulfill the desired objective.
Using analytics to discover trends, monitor campaigns to find out what works, access reports, and track performance. The prime purpose is to create engaging content that leaves a positive impact and helps enhance the brand presence. Remember online or digital marketing is all about creating awareness through high traffic, engaging the prospective, and ultimately managing to achieve the goal of conversion.
The experts tailor attributes specific to each audience for every platform like Facebook, Twitter, Instagram, LinkedIn, and Snapchat and helps your brand voice its identity loud and clear.
As a growing digital agency, we at Above the Fold believe in churning out the best ways to make use of the platforms to increase exposure, generate leads, and improve traffic for our esteemed clients. Effective planning and a step-by-step execution make sure that the goal is achieved.
Effective Internet Marketing using Social Media Platforms
Identifying your audience
As mentioned earlier understanding the niche is the first step. The client’s business may reach a lot of people, but helping it reach the right audience is the duty of every good digital marketing agency.
Clear goals
I want to organically attract 10,000 followers on my Instagram in the next 3 months.
This is a well-defined and clear goal. Setting these for your brand can give you a target to chase and automatically set your workflow in the right direction.
SMM is Team Work
Inept workflow can make or break your business. The same applies to an SMM campaign. Allocation of the resources to the right people/departments is of greater importance than you think. A marketing strategy based on social media requires branding expertise, strategic thinking, and organizational skills.
A strategy
Developing a unique strategy for every platform is vital. Focusing on target personae, and available metrics as well as analyzing the competitor KPIs and activities is the right approach. Rember each social media platform is a singular entity.
For eg:
Instagram: Short visuals like reels, photos, behind-the-scenes projections, and showcasing a raw side of your brand.
Facebook: Quite important for video formats
LinkedIn: Suitable for long-form written content aimed at professionals and business owners.
Youtube: Entertainment/Information, long-form visual content
Twitter: Very short tweets, updates, news, visibility, and engagement.
All these SM platforms and networking sites are ideally suited to creating interactive content not only the passive form. Engagement between the publisher and the visitors is the key metric and it should be retained for a long time. There should be consistency in the campaigns to catch the attention of the passerby on the feeds.
Content Plan
A right and ready plan can take away half of your worries. Optimized content that is backed by creativity and correctly implemented design can really make your creativity stand out. Consistency and relevancy are the keys when it comes to brand-specific marketing.
Tracking progress
This is quite an important step. Optimizing and promoting content should reflect the growth of a business. Tracking progress by maintaining records of reach, post views, post clicks, engagement, mentions, etc- gives an insight into the organic growth of your brand.
Pros of Social Media Marketing
- Cost Effective
- Engaging
- Brand awareness
- Improved Search Engine Rankings
- Increased Traffic
- Measurable and Analytical
Cons of Social Media Marketing
- Time-consuming
- Time intensive
- Security/Privacy issues
- Negative Feedback by adversaries
