The main focus of digital marketing is content creation. Being a complex exercise a large number of tools and platforms are required for the campaign. While social media is central to the campaign, it is content creation that matters the most. For content creation blogs and Internet publishing sites are most preferred. But content is not only words, it is videos, images, and graphics.
Video
Thus, digital marketing requires a comprehensive set of tools besides publishing platforms. Videos are created using cameras and smartphones but that is not the end of it. Post-video shoot editing is imperative. Hence a large number of editing software are required.
Some of the popular video editing software are:
- Movavi
- Wondershare Filmora
- iMovie
- Adobe Premier
- Lumen 5
This editing software help edit the video as per the required size and give it a finishing touch.
Graphics
Graphics are needed the most for adding glamour to the written words and conveying a marketing message. They are made using graphic design services which specialize in designing tools. Graphics infographics are built using a keen sense of designing, and understanding of marketing strategies. Some of the popular tools used are:
- Canva
- Adobe Illustrator
- Procreate
- Adobe Photoshop
- Affinity Photo
Image Optimization Tools
During marketing campaigns, it is important to resize images and compress them or reduce their weight without impacting the resolution. Though not much expertise is required it needs practice, editing images are per the requirement. It is required to publish images in the required format this may entail changing the format.
Hence the Tools required are:
- JPEG Optimizer
- Optimizilla
- Kraken.io
- Optimole
- Trimage
- Tiny PNG
Publishing Content
While tools are indispensable for digital marketing content is central to the campaign. Creating good content requires skill and experience, and an in-depth understanding of the topic. The writers who create content are also familiar with the platforms that allow quality publishing along with editorial scrutiny.
Among the social media sites, LinkedIn is the best medium to create and publish posts and articles. It is ideal for spreading content to extend its reach. Facebook, Pinterest, and Twitter are also ideal ways to spread content through the feed and to friends and followers.
Other platforms the marketers can publish content are blogs like Typepad, WordPress, Tumblr, and Blogger. Guest posting is very popular with digital marketers and they also prefer influencer blogs, if the niche is suitable.
Companies also create their blog platforms and link them to the site. Other places where write-ups can be published are the article sites like Sooperarticles, Ezine, and Abilogic to name a few. Many Internet publishing sites are populated by top authors and have a good readership base. Some of the popular sites are Hub Pages, Wakelet, BeBee, Adobe Express, and Wizzley.
Content could also be published at press release sites, news sites, and other authoritative publications are they magazines or company sites. Write-ups can also be used for Email marketing sent directly to the target audience. Content distribution is essential for digital marketing.
