Digital Marketing

Contemporary Digital Marketing and How it Works?

The business paradigm is constantly changing as new platforms emerge, and the approach to content distribution changes as well. Digital Marketing is content distribution as the main instrument of impact. Content is created in a wide variety of formats although written content is the most popular, videos, infographics, images, and graphics are also used to […]

Contemporary Digital Marketing and How it Works? Read More »

Incorporate Content Curation in Your Marketing Strategy

Online marketing is assiduous and at times stressful, be it an organic approach or paid advertisement campaign.  Content propagation plays a major role in organic campaigns. It requires constant creation keeping in tandem with yardsticks that define impactful efforts for link building or attracting potential candidates for sale purchase and whatnot.  This strategy has proven

Incorporate Content Curation in Your Marketing Strategy Read More »

Using Various Ad Formats on Facebook to Achieve Business Goals

There are two facets to Digital Marketing on the World Wide Web. One is the organic approach which does not cost money and utilizes tools and features to promote a campaign. The other approach is paid marketing solutions or promoting an objective for goal conversion. The most popular ad platforms are: Meta which was earlier

Using Various Ad Formats on Facebook to Achieve Business Goals Read More »

Customer Reviews Testimonials & Case Studies Convert Lead to Conversion

Inbound Marketing for Conversions Inbound content marketing is a subset of digital marketing, it is one of the main conversion campaigns that use gated and ungated content. In digital marketing, prolific high-value content creation is the key to explosive success, all it requires is experience, creativity, and consistency. Content Distribution The pathway of a content

Customer Reviews Testimonials & Case Studies Convert Lead to Conversion Read More »

Embedding Compelling Visuals in Content Marketing Campaigns

“A picture speaks a thousand words”, this may sound cliche, but the adage aptly sums up the impact of visuals in content marketing. A text with no visuals makes the whole content appear lackluster and badly formatted. Although the text is the base of all content, the World Wide Web has created an entirely new

Embedding Compelling Visuals in Content Marketing Campaigns Read More »

Achieve Incremental Growth Using Seasonal Content

Achieve Incremental Growth Using Seasonal Content Holidays & Seasonal Events in India While evergreen content is not based on any moment or event, seasonal content is time-bound. Seasonal content provides greater thrust to marketing momentum if correctly produced and distributed on the right platforms. For instance, social media traffic spikes by 70% during the peak

Achieve Incremental Growth Using Seasonal Content Read More »

Optimizing Social Media Profiles

Social Media Participation in Commerce Social Media is all-encompassing in our personal lives, but few people look beyond its potential to fulfill commercial intent. When you enter the World Wide Web, you become a commercial entity without realization. This holds true to the offline space as well. The moment you step outside your home you

Optimizing Social Media Profiles Read More »

Social Bookmarking for Web Saturation

Why Social Bookmarking?  Social Bookmarking sites enable content creators to save, annotate, edit and share their website or web documents, articles, and blog.  The links are available to visitors usually free of charge when set as public, and out of bounds whence set to private, in both cases, the greatest benefit accrues from web saturation.

Social Bookmarking for Web Saturation Read More »

Making Most of An Engaging Content for Digital Marketing

Content is the engagement metric on the World Wide Web. Users or Net enthusiasts arrive on the Net expecting informative, engaging content and recreation. All that can be read heard and visualized on the WWW is content.   Content is not only the written word, it is everything on the World wide web that fills the

Making Most of An Engaging Content for Digital Marketing Read More »

For Data-Driven Businesses using Analytical Tool is Imperative

Experienced managers know that online marketing campaigns for professionals, businesses, advertisements, and social media marketing companies all are data-dependent. The stiff competition, ever-changing business models, penetrating competitor strategies, and newly emerging distribution platforms are creating unprecedented saturation levels on the World Wide Web. Thus, business growth suffers from forced inertia, since it is difficult to

For Data-Driven Businesses using Analytical Tool is Imperative Read More »