The Journal
Fresh off
the fold.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Performance Marketing Red Flags: 7 Signs Your Ad Budget Is Being Wasted
Seven warning signs your performance marketing agency is burning budget: vanity reporting, account lock-in, no creative testing, and how to fix each one.
Read it → 01
GEO Agency in India: What Generative Engine Optimization Actually Involves
What a GEO engagement actually includes in 2026: entity building, extractable content, citations inside AI answers, and how to judge any agency selling it.
Read it → 0210 Questions to Ask Before Hiring a Marketing Agency in India
Key highlights Ask who will actually work on the account, since pitch teams and delivery teams are often different people. Confirm ownership of ad accounts, website…
Read it → 03SEO vs GEO in 2026: How to Get Your Brand Cited by AI Search
Key highlights SEO earns rankings; GEO earns citations inside AI-generated answers, and Indian brands now need both. AI engines reward clear entities, structured data and self-contained…
Read it → 04Why Every New Business in India Needs SEO in 2026
Key highlights SEO compounds: unlike ads, traffic earned through search continues without ongoing per-click spend. New businesses benefit most from technical foundations and clear service pages…
Read it → 05What Is Performance Marketing and Why Does Every Business in India Need It in 2026
Key highlights Performance marketing ties spend directly to measurable outcomes such as leads, sales or installs. Google and Meta have both shifted toward automated bidding, making…
Read it → 06Brand Identity Design in India: What It Is, Why It Matters, and How to Build It
Key highlights Brand identity is the complete system of visual, verbal and experiential signals, not just a logo. The five core elements are logo, colour, typography,…
Read it → 07Social Media Marketing for Small Businesses in India: Complete Strategy Guide 2026
Key highlights Small businesses perform better concentrating on one or two platforms than spreading thinly across all. Platform choice should follow where the audience already is,…
Read it → 08Influencer Marketing in India: Complete Strategy Guide for 2026
Key highlights Influencer marketing in India works differently because trust, language and regional context vary sharply by audience. The four creator tiers, from nano to celebrity,…
Read it → 09Google Ads vs Meta Ads: Which Should Indian Businesses Prioritise in 2026?
Key highlights Google Ads captures existing demand; Meta Ads creates demand among people not yet searching. Google usually wins for high-intent, considered purchases with clear search…
Read it → 10Prefer results over reading?
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