The Journal
Growth Strategy.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Marketplace Management for D2C Brands: Winning on Amazon Without Losing Your Margin
How Indian D2C brands win on Amazon, Flipkart and quick commerce without destroying margins: listing craft, retail media, pricing discipline and brand protection.
Read it → 01
Conversion Rate Optimization: Why More Traffic Is Usually the Wrong First Fix
Why CRO beats buying more traffic for most Indian brands: the leak-first framework, what a conversion audit covers, and an 88% lift case with zero extra…
Read it → 0210 Questions to Ask Before Hiring a Marketing Agency in India
Key highlights Ask who will actually work on the account, since pitch teams and delivery teams are often different people. Confirm ownership of ad accounts, website…
Read it → 03Brand Identity Design in India: What It Is, Why It Matters, and How to Build It
Key highlights Brand identity is the complete system of visual, verbal and experiential signals, not just a logo. The five core elements are logo, colour, typography,…
Read it → 04How to Scale a D2C Brand in India: The Digital Marketing Playbook for 2026
The full-stack playbook for scaling D2C brands in India in 2026: positioning, content engines, performance marketing and retention that compounds.
Read it → 05What is Growth Marketing? The Complete Framework for Scaling Your Business in 2026
Key highlights Growth marketing spans the full funnel, unlike traditional marketing which focuses mainly on awareness. The AARRR framework covers acquisition, activation, retention, referral and revenue…
Read it → 06How to Choose a Growth Marketing Agency in Mumbai: The Complete 2026 Guide
Key highlights Mumbai has no shortage of agencies; the difficulty is separating genuine operators from vanity-metric sellers. A growth marketing agency works across the full funnel,…
Read it → 07How to Choose a Digital Marketing Agency in India: The 2026 Checklist
Key highlights Evaluate agencies on their process and reporting, not on the polish of the pitch deck. Ask what happens in the first 90 days, since…
Read it → 08India’s DPDP Act and Digital Marketing: What Changes for Brands in 2026
Key highlights India’s DPDP Act makes explicit, informed consent a legal requirement for collecting and processing personal data. Third-party data strategies become riskier, which raises the…
Read it → 09Google March 2026 Core Update: What Indian Businesses Need to Know
Key highlights The March 2026 core update reweighted content quality signals, affecting sites with thin or templated pages. Sites publishing high-volume unedited AI content saw the…
Read it → 10Prefer results over reading?
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