The Journal
Performance & Ads.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Performance Marketing Red Flags: 7 Signs Your Ad Budget Is Being Wasted
Seven warning signs your performance marketing agency is burning budget: vanity reporting, account lock-in, no creative testing, and how to fix each one.
Read it → 01What Is Performance Marketing and Why Does Every Business in India Need It in 2026
Most business owners running digital ads share the same frustration. Campaigns are live, budget is leaving the account, dashboards show numbers, but leads are inconsistent, sales…
Read it → 02Google Ads vs Meta Ads: Which Should Indian Businesses Prioritise in 2026?
Every Indian business with a digital marketing budget faces the same question at some point: should I spend on Google Ads or Meta Ads (Facebook and…
Read it → 03How Much Does Digital Marketing Cost in India? The Honest 2026 Guide
No fake rate cards. How digital marketing pricing actually works in India in 2026: the five factors that move every quote, the three market price bands,…
Read it → 04Performance Marketing in India: The Complete Guide for 2026
India’s digital advertising market crossed ₹50,000 crore in 2025 and is growing at 15% per year. At the centre of that growth is performance marketing —…
Read it → 05Performance Marketing vs Brand Marketing: Where Should Indian Startups Spend?
Performance or brand: the honest framework for Indian startups deciding where the next rupee of marketing budget should go in 2026.
Read it → 06Quick Commerce Advertising in India: The New Battleground for Brands in 2026
Blinkit, Zepto, and Swiggy Instamart have evolved from delivery logistics companies into sophisticated advertising platforms — and most Indian brands have not yet caught up. Quick…
Read it → 07Meta & Google Ads in 2025: Strategies That Are Working Right Now
The digital advertising landscape has undergone a seismic shift in 2025, with artificial intelligence, privacy regulations, and evolving consumer behaviors reshaping how brands connect with their…
Read it → 08Engagement First: Why Short-Form Video and Ads Will Dominate in 2025
2025 is shaping up to be a groundbreaking year for digital marketing, and if there’s one thing that’s sure to dominate, it’s short-form video and ads.…
Read it → 09Prefer results over reading?
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