The Journal
Performance & Ads.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
What Is Performance Marketing and Why Does Every Business in India Need It in 2026
Most business owners running digital ads share the same frustration. Campaigns are live, budget is leaving the account, dashboards show numbers, but leads are inconsistent, sales…
Read it → 01Google Ads vs Meta Ads: Which Should Indian Businesses Prioritise in 2026?
Every Indian business with a digital marketing budget faces the same question at some point: should I spend on Google Ads or Meta Ads (Facebook and…
Read it → 02How Much Does Digital Marketing Cost in India? Complete Pricing Guide for 2026
“How much does digital marketing cost?” is the first question every business owner asks — and it’s one of the hardest to answer without context. The…
Read it → 03Performance Marketing in India: The Complete Guide for 2026
India’s digital advertising market crossed ₹50,000 crore in 2025 and is growing at 15% per year. At the centre of that growth is performance marketing —…
Read it → 04Performance Marketing vs Brand Marketing: Where Should Indian Startups Spend?
Performance marketing delivers immediate, measurable results through paid channels like Google Ads and Meta Ads, while brand marketing builds long-term equity, recognition, and trust. For Indian…
Read it → 05Quick Commerce Advertising in India: The New Battleground for Brands in 2026
Blinkit, Zepto, and Swiggy Instamart have evolved from delivery logistics companies into sophisticated advertising platforms — and most Indian brands have not yet caught up. Quick…
Read it → 06Meta & Google Ads in 2025: Strategies That Are Working Right Now
The digital advertising landscape has undergone a seismic shift in 2025, with artificial intelligence, privacy regulations, and evolving consumer behaviors reshaping how brands connect with their…
Read it → 07Engagement First: Why Short-Form Video and Ads Will Dominate in 2025
2025 is shaping up to be a groundbreaking year for digital marketing, and if there’s one thing that’s sure to dominate, it’s short-form video and ads.…
Read it → 08Prefer results over reading?
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