The Journal
SEO & GEO.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
What Happened When ChatGPT Started Recommending Us: An Honest AI Visibility Case Study
Above The Fold's own AI visibility data: ChatGPT visitors converted at 4.98% vs 1.24% for direct, why sessions fell, and what we changed in October 2026.
Read it → 01
Is ChatGPT Sending You Customers? How to Track AI Referrals in GA4
Track ChatGPT, Perplexity and Gemini referrals in GA4 with a custom channel group and regex, plus key events, CRM first touch and Search Console AI data.
Read it → 02
How to Get Your Brand Recommended by ChatGPT and Google AI Overviews: A Practical Checklist for Indian Businesses
Get your brand recommended by ChatGPT and Google AI Overviews: a practical checklist for Indian businesses on entities, lists, reviews, schema and testing.
Read it → 03
GEO Agency in India: What Generative Engine Optimization Actually Involves
What a GEO engagement actually includes in 2026: entity building, extractable content, citations inside AI answers, and how to judge any agency selling it.
Read it → 04SEO vs GEO in 2026: How to Get Your Brand Cited by AI Search
Key highlights SEO earns rankings; GEO earns citations inside AI-generated answers, and Indian brands now need both. AI engines reward clear entities, structured data and self-contained…
Read it → 05Why Every New Business in India Needs SEO in 2026
Key highlights SEO compounds: unlike ads, traffic earned through search continues without ongoing per-click spend. New businesses benefit most from technical foundations and clear service pages…
Read it → 06SEO Agency in Mumbai: What to Expect, What to Pay, and What Actually Works in 2026
Choosing an SEO agency in Mumbai in 2026: what good looks like, how engagements are priced, and the questions that separate real operators from packages.
Read it → 07Website Redesign SEO Checklist: How to Migrate Without Losing Rankings
Key highlights Most redesigns lose rankings through changed URLs, dropped metadata and missing redirects, not through design itself. A pre-redesign audit must capture current URLs, rankings,…
Read it → 08E-commerce SEO for Indian D2C Brands: From Zero to Page One
Key highlights D2C SEO in India works across five layers: technical health, category pages, product pages, content and authority. Product page SEO is the highest-leverage layer…
Read it → 09Google Business Profile Optimization: Local SEO Guide for Mumbai
Key highlights Google Business Profile is now the primary discovery surface for local searches in Mumbai. Categories, service lists, photos and consistent NAP data carry more…
Read it → 10Prefer results over reading?
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