The Journal
Fresh off
the fold.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Website Redesign SEO Checklist: How to Migrate Without Losing Rankings
Website redesign SEO means taking systematic steps before, during, and after a site redesign to preserve your existing organic search rankings and traffic. The process involves…
Read it → 01Influencer Marketing Pricing in India 2026: What Brands Actually Pay
Influencer marketing pricing in India in 2026 ranges from ₹2,000–₹15,000 per post for nano influencers (1K–10K followers) to ₹10 lakh–₹50 lakh+ per post for celebrity creators…
Read it → 02Content Marketing ROI: How to Measure What Actually Matters
Content marketing ROI is the ratio of business value generated by your content to the total investment made in creating and distributing it. The formula is…
Read it → 03E-commerce SEO for Indian D2C Brands: From Zero to Page One
E-commerce SEO for Indian D2C brands means optimising your product pages, category pages, technical infrastructure, and content to rank on Google for searches your customers are…
Read it → 04Instagram Algorithm 2026: What Changed and How Indian Brands Should Adapt
The Instagram algorithm in 2026 ranks content based on meaningful engagement signals: watch time on Reels, saves, shares to DMs, and reply interactions — not passive…
Read it → 05How AI Agents Are Changing Digital Marketing Operations in 2026
AI agents in digital marketing are autonomous software systems that can plan, execute, and optimise multi-step marketing tasks — from conducting SEO audits to adjusting ad…
Read it → 06Google Business Profile Optimization: Local SEO Guide for Mumbai
Google Business Profile (GBP) optimization means completing, verifying, and actively maintaining your Google listing so your business appears prominently in local search results, Google Maps, and…
Read it → 07Performance Marketing vs Brand Marketing: Where Should Indian Startups Spend?
Performance or brand: the honest framework for Indian startups deciding where the next rupee of marketing budget should go in 2026.
Read it → 08WhatsApp Marketing for Indian Businesses: The 2026 Strategy Guide
How Indian businesses actually win on WhatsApp in 2026: strategy, automation, compliance and the mistakes that get numbers blocked.
Read it → 09How to Choose a Digital Marketing Agency in India: The 2026 Checklist
Choosing the right digital marketing agency in India comes down to five things: proven results in your industry, transparent reporting, a dedicated team (not freelancers), a…
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