The Journal
Fresh off
the fold.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Instagram Algorithm 2026: What Changed and How Indian Brands Should Adapt
The Instagram algorithm in 2026 ranks content based on meaningful engagement signals: watch time on Reels, saves, shares to DMs, and reply interactions — not passive…
Read it → 01How AI Agents Are Changing Digital Marketing Operations in 2026
AI agents in digital marketing are autonomous software systems that can plan, execute, and optimise multi-step marketing tasks — from conducting SEO audits to adjusting ad…
Read it → 02Google Business Profile Optimization: Local SEO Guide for Mumbai
Google Business Profile (GBP) optimization means completing, verifying, and actively maintaining your Google listing so your business appears prominently in local search results, Google Maps, and…
Read it → 03Performance Marketing vs Brand Marketing: Where Should Indian Startups Spend?
Performance or brand: the honest framework for Indian startups deciding where the next rupee of marketing budget should go in 2026.
Read it → 04WhatsApp Marketing for Indian Businesses: The 2026 Strategy Guide
How Indian businesses actually win on WhatsApp in 2026: strategy, automation, compliance and the mistakes that get numbers blocked.
Read it → 05How to Choose a Digital Marketing Agency in India: The 2026 Checklist
Choosing the right digital marketing agency in India comes down to five things: proven results in your industry, transparent reporting, a dedicated team (not freelancers), a…
Read it → 06Quick Commerce Advertising in India: The New Battleground for Brands in 2026
Blinkit, Zepto, and Swiggy Instamart have evolved from delivery logistics companies into sophisticated advertising platforms — and most Indian brands have not yet caught up. Quick…
Read it → 07India’s DPDP Act and Digital Marketing: What Changes for Brands in 2026
India’s Digital Personal Data Protection (DPDP) Act is fundamentally reshaping how brands collect data, run digital advertising, and measure marketing performance. The Act mandates explicit consent…
Read it → 08Zero-Click Search in India: How to Win When 60% of Searches End Without a Click
Most Indian searches now end without a click. Here is how brands still win attention, citations and pipeline in a zero-click world.
Read it → 09GEO vs SEO: Why Your Business Needs Both in 2026
GEO — Generative Engine Optimisation — has emerged as a distinct discipline alongside traditional SEO in 2026. Where SEO focuses on ranking in blue-link search results,…
Read it → 10Prefer results over reading?
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