The Journal
Fresh off
the fold.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Website Redesign SEO Checklist: How to Migrate Without Losing Rankings
Key highlights Most redesigns lose rankings through changed URLs, dropped metadata and missing redirects, not through design itself. A pre-redesign audit must capture current URLs, rankings,…
Read it → 01Influencer Marketing Pricing in India 2026: What Brands Actually Pay
Key highlights Indian influencer pricing varies by tier, platform and category, so published rate cards rarely reflect real negotiated cost. Nano and micro creators typically deliver…
Read it → 02Content Marketing ROI: How to Measure What Actually Matters
Key highlights Content ROI is hard to measure because the payoff is delayed and distributed across multiple touchpoints. Vanity metrics such as pageviews and impressions tell…
Read it → 03E-commerce SEO for Indian D2C Brands: From Zero to Page One
Key highlights D2C SEO in India works across five layers: technical health, category pages, product pages, content and authority. Product page SEO is the highest-leverage layer…
Read it → 04Instagram Algorithm 2026: What Changed and How Indian Brands Should Adapt
Key highlights Instagram now weights watch time, sends and saves more heavily than likes when distributing content. Original content is favoured over reposted or visibly recycled…
Read it → 05How AI Agents Are Changing Digital Marketing Operations in 2026
Key highlights AI agents differ from AI tools by executing multi-step workflows rather than responding to single prompts. Agents are already handling reporting, campaign monitoring, content…
Read it → 06Google Business Profile Optimization: Local SEO Guide for Mumbai
Key highlights Google Business Profile is now the primary discovery surface for local searches in Mumbai. Categories, service lists, photos and consistent NAP data carry more…
Read it → 07Performance Marketing vs Brand Marketing: Where Should Indian Startups Spend?
Performance or brand: the honest framework for Indian startups deciding where the next rupee of marketing budget should go in 2026.
Read it → 08WhatsApp Marketing for Indian Businesses: The 2026 Strategy Guide
How Indian businesses actually win on WhatsApp in 2026: strategy, automation, compliance and the mistakes that get numbers blocked.
Read it → 09How to Choose a Digital Marketing Agency in India: The 2026 Checklist
Key highlights Evaluate agencies on their process and reporting, not on the polish of the pitch deck. Ask what happens in the first 90 days, since…
Read it → 10Prefer results over reading?
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