The Journal
Fresh off
the fold.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Quick Commerce Advertising in India: The New Battleground for Brands in 2026
Blinkit, Zepto, and Swiggy Instamart have evolved from delivery logistics companies into sophisticated advertising platforms — and most Indian brands have not yet caught up. Quick…
Read it → 01India’s DPDP Act and Digital Marketing: What Changes for Brands in 2026
India’s Digital Personal Data Protection (DPDP) Act is fundamentally reshaping how brands collect data, run digital advertising, and measure marketing performance. The Act mandates explicit consent…
Read it → 02Zero-Click Search in India: How to Win When 60% of Searches End Without a Click
Most Indian searches now end without a click. Here is how brands still win attention, citations and pipeline in a zero-click world.
Read it → 03GEO vs SEO: Why Your Business Needs Both in 2026
GEO — Generative Engine Optimisation — has emerged as a distinct discipline alongside traditional SEO in 2026. Where SEO focuses on ranking in blue-link search results,…
Read it → 04Google March 2026 Core Update: What Indian Businesses Need to Know
The Google March 2026 core update started rolling out on 27 March 2026 and is already one of the most consequential algorithm shifts this year. Within…
Read it → 05Google Launches AI-Powered Web Guide: What It Means for Search in 2025
A recent study by Semrush reveals that as of early 2025, over 13% of all search queries on Google are already triggering an AI Overview. This…
Read it → 06Google Introduces Commerce Media Suite Ahead of the Festive Season
What Google's Commerce Media Suite means for Indian retailers and D2C brands, and how to prepare ad accounts before the festive surge.
Read it → 07How to Rank in Google AI Overviews: The Complete GEO Strategy Guide (2026)
The practical GEO playbook: how to get your brand cited inside Google AI Overviews and AI search engines in 2026, with a real client example.
Read it → 08Meta & Google Ads in 2025: Strategies That Are Working Right Now
The digital advertising landscape has undergone a seismic shift in 2025, with artificial intelligence, privacy regulations, and evolving consumer behaviors reshaping how brands connect with their…
Read it → 09AI vs Human Creativity: Who Wins the Content Marketing Battle in 2026?
The AI vs human creativity debate, settled by practice: what machines now do brilliantly, where humans stay irreplaceable, and how hybrid teams win.
Read it → 10Prefer results over reading?
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