The Journal
Fresh off
the fold.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Quick Commerce Advertising in India: The New Battleground for Brands in 2026
Key highlights Quick commerce advertising places brands inside 10-minute delivery apps where purchase intent is immediate. Blinkit, Zepto and Instamart each run distinct ad ecosystems that…
Read it → 01India’s DPDP Act and Digital Marketing: What Changes for Brands in 2026
Key highlights India’s DPDP Act makes explicit, informed consent a legal requirement for collecting and processing personal data. Third-party data strategies become riskier, which raises the…
Read it → 02Zero-Click Search in India: How to Win When 60% of Searches End Without a Click
Most Indian searches now end without a click. Here is how brands still win attention, citations and pipeline in a zero-click world.
Read it → 03GEO vs SEO: Why Your Business Needs Both in 2026
Key highlights GEO optimises for citation inside AI-generated answers; SEO optimises for position in ranked results. The two disciplines share technical foundations but diverge in content…
Read it → 04Google March 2026 Core Update: What Indian Businesses Need to Know
Key highlights The March 2026 core update reweighted content quality signals, affecting sites with thin or templated pages. Sites publishing high-volume unedited AI content saw the…
Read it → 05Google Launches AI-Powered Web Guide: What It Means for Search in 2025
Key highlights Over 13% of Google searches triggered an AI Overview by early 2025, up from 6.5% at the start of that year. The traditional ten-blue-links…
Read it → 06Google Introduces Commerce Media Suite Ahead of the Festive Season
What Google's Commerce Media Suite means for Indian retailers and D2C brands, and how to prepare ad accounts before the festive surge.
Read it → 07How to Rank in Google AI Overviews: The Complete GEO Strategy Guide (2026)
The practical GEO playbook: how to get your brand cited inside Google AI Overviews and AI search engines in 2026, with a real client example.
Read it → 08Meta & Google Ads in 2025: Strategies That Are Working Right Now
Key highlights AI-driven bidding, privacy regulation and shifting consumer behaviour reshaped Google and Meta advertising in 2025. Creative quality became the primary controllable lever as platform…
Read it → 09AI vs Human Creativity: Who Wins the Content Marketing Battle in 2026?
The AI vs human creativity debate, settled by practice: what machines now do brilliantly, where humans stay irreplaceable, and how hybrid teams win.
Read it → 10Prefer results over reading?
Let's write your case study instead.
One call. We map your growth gaps and tell you honestly what we'd do first.
Start a project →