The Journal
Fresh off
the fold.
Playbooks, teardowns and straight talk on growth marketing in India, written by the clan that runs it daily.
Instagram Algorithm 2026: What Changed and How Indian Brands Should Adapt
Key highlights Instagram now weights watch time, sends and saves more heavily than likes when distributing content. Original content is favoured over reposted or visibly recycled…
Read it → 01How AI Agents Are Changing Digital Marketing Operations in 2026
Key highlights AI agents differ from AI tools by executing multi-step workflows rather than responding to single prompts. Agents are already handling reporting, campaign monitoring, content…
Read it → 02Google Business Profile Optimization: Local SEO Guide for Mumbai
Key highlights Google Business Profile is now the primary discovery surface for local searches in Mumbai. Categories, service lists, photos and consistent NAP data carry more…
Read it → 03Performance Marketing vs Brand Marketing: Where Should Indian Startups Spend?
Performance or brand: the honest framework for Indian startups deciding where the next rupee of marketing budget should go in 2026.
Read it → 04WhatsApp Marketing for Indian Businesses: The 2026 Strategy Guide
How Indian businesses actually win on WhatsApp in 2026: strategy, automation, compliance and the mistakes that get numbers blocked.
Read it → 05How to Choose a Digital Marketing Agency in India: The 2026 Checklist
Key highlights Evaluate agencies on their process and reporting, not on the polish of the pitch deck. Ask what happens in the first 90 days, since…
Read it → 06Quick Commerce Advertising in India: The New Battleground for Brands in 2026
Key highlights Quick commerce advertising places brands inside 10-minute delivery apps where purchase intent is immediate. Blinkit, Zepto and Instamart each run distinct ad ecosystems that…
Read it → 07India’s DPDP Act and Digital Marketing: What Changes for Brands in 2026
Key highlights India’s DPDP Act makes explicit, informed consent a legal requirement for collecting and processing personal data. Third-party data strategies become riskier, which raises the…
Read it → 08Zero-Click Search in India: How to Win When 60% of Searches End Without a Click
Most Indian searches now end without a click. Here is how brands still win attention, citations and pipeline in a zero-click world.
Read it → 09GEO vs SEO: Why Your Business Needs Both in 2026
Key highlights GEO optimises for citation inside AI-generated answers; SEO optimises for position in ranked results. The two disciplines share technical foundations but diverge in content…
Read it → 10Prefer results over reading?
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