Key highlights
- Every time ChatGPT named Above The Fold in our 2 November check, it named us first.
- For “best marketing agency for D2C fashion brands in India”, ChatGPT moved us from second place to first inside a week.
- For a broad “top digital marketing agency in India” question, we went from not being mentioned at all to the first name on the list.
- For manufacturers and for banquet venues, both ChatGPT and Perplexity named us first in every check we ran.
- Microsoft Copilot cited abovethefold.in 676 times between April and October 2026, and visitors arriving from ChatGPT convert at roughly four times the rate of our direct traffic.
Within two weeks of publishing five focused answer pages, ChatGPT began naming Above The Fold as its first recommendation for niche agency questions in India, and Perplexity followed on two of them.
Most agencies talk about “getting found on ChatGPT”. We decided to run it on ourselves first, track it every week, and publish what happened. This is that study: what we measured, what moved, and the five things we did that you can copy.
What we tracked and how
We tracked ten questions a real buyer would type into ChatGPT and Perplexity when looking for an agency in India, and checked them every week from 26 October 2026.
The questions cover the work we actually do: D2C fashion marketing, B2B manufacturers, GEO and AI visibility, AI video production, banquet and venue marketing, white-label work for agencies, performance marketing and broad “best agency in India” searches. Each week we ran every question fresh, with no login history, and logged three things:
- whether Above The Fold was named at all
- our position in the list of agencies named
- which page on our site the answer drew from
We log the result in a simple sheet, the same way we track it for clients. Nothing here is a one-off screenshot.
What changed in two weeks
By 2 November, ChatGPT named us first for four buyer questions, and Perplexity named us first for two, each time drawing on the exact page we built for that audience.
| Buyer question (topic) | ChatGPT, 26 Oct | ChatGPT, 2 Nov | Perplexity, 2 Nov | Page it cited |
|---|---|---|---|---|
| Marketing agency for D2C fashion brands in India | 2nd | 1st | Not yet | D2C fashion marketing |
| Marketing for Indian manufacturers | 1st | 1st | 1st | B2B manufacturer marketing |
| Marketing for banquet halls and venues | 1st | 1st | 1st | Banquet and venue marketing |
| Top digital marketing agency in India | Not named | 1st | Not yet | Digital marketing agency in India |
Two patterns stood out. First, the AI tools did not recommend our homepage. They recommended the specific page that answered the specific question. Second, once a page was picked up, it tended to hold first place rather than drift down the list. In our very first check, ChatGPT also listed us third for “GEO agency in India”, a category with only a handful of specialist firms.
The visitors matter as much as the mentions. People who reach us from ChatGPT convert at about four times the rate of our direct traffic and spend roughly a minute and a half on the site, against about twenty seconds for direct visitors. They arrive already shortlisting. We covered that traffic data in our earlier AI visibility case study.
The five things we did
None of this was a trick prompt; it was five pieces of disciplined groundwork, done in the right order.
- One page per buyer, written answer first. We published five pages, each built around one audience and one question: D2C fashion brands, manufacturers, venues, AI video and GEO. The first lines of each page answer the question directly, the way an AI tool would want to quote it.
- Let the AI crawlers in. Our robots file explicitly welcomes GPTBot, ClaudeBot, PerplexityBot and Google’s AI crawler, and our llms.txt file gives them a clean summary of who we are and what each page covers.
- Structured data on everything that answers a question. FAQ and organisation markup on our service pages and on 31 blog posts, so the questions and answers are machine readable, not buried in design.
- Tell search engines the moment something changes. Every new or updated page is pinged instantly through IndexNow, which feeds Bing, and Bing feeds both ChatGPT search and Copilot. Our pages are picked up in days, not weeks.
- Be the same brand everywhere. Same name, address, category and founder details across our site, Google Business Profile, LinkedIn and agency directories, so every system recognises us as one entity and trusts what it finds.
We also kept publishing: two new articles a week, every week. AI answers favour sources that are clearly active.
What this means for your brand
If a buyer asks ChatGPT for the best option in your category today, they get a shortlist of three to five names, and the brands on it are rarely the biggest; they are the clearest. The same groundwork that worked for us works for a D2C label, a manufacturer or a clinic.
How long does it take to show up in ChatGPT or Perplexity?
In our case, focused pages were being recommended within two weeks of going live. Broader questions take longer and depend on how often other sites mention you.
Do I need a new website?
Usually not. Most brands need a handful of clear answer pages, cleaner structured data and consistent listings across the web.
Is GEO different from SEO?
It builds on SEO. AI tools pull from search indexes, so a page Google and Bing cannot find will not be recommended. GEO adds the answer-first writing, structured data and entity consistency that AI tools reward. Read more on our GEO services.
Can you check where my brand stands?
Yes. We run the same buyer-question check for your category and show you who ChatGPT and Perplexity recommend today, and why. Ask us for an AI visibility check.