What an AI video production agency does
An AI video production agency makes ads, brand films, product videos and reels using generative video and image models, then edits, sound-designs and checks them to the same standard as a conventional shoot. Above The Fold is a growth marketing, creative and web agency headquartered in Mumbai with a second office in Jaipur, founded in 2021, with a team of 30+. AI production runs inside the same team that plans your campaigns and buys your media, so every video is made to perform, not just to impress.
The value is speed and volume. A shoot that needed a location, crew and two weeks can become a pipeline that delivers in days, and the next variation costs a fraction of the first. The catch is that raw AI output is rarely campaign-ready. Closing that gap is the job.
What we produce
| Format | Typical use |
|---|---|
| AI video ads | Meta, YouTube and Google ads in 9:16, 4:5 and 16:9, with multiple hooks and variations for testing |
| Brand films | Launch films, founder and origin stories, and campaign films for festive and seasonal moments |
| Product videos | Short product demonstrations and lifestyle scenes generated from real product photography |
| Reels and social video | Hook-led short-form edits, trend formats and series content |
| Model and lifestyle imagery | Catalogue and campaign images where a shoot is impractical, such as saree and apparel catalogues |
| Hybrid edits | Real footage from your shoot or phone combined with AI scenes, motion graphics and sound design |
How our production pipeline works
- Script and storyboard. We write the hook, the story and the shot list around one clear message and one clear action.
- Visual system. Characters, product, lighting and colour are locked before generation, so every shot looks like it belongs to the same film.
- Generation. We generate shot by shot from your real product and reference images, reviewing each take before moving on rather than generating dozens of variants blind.
- Edit, sound and text. Editing, sound effects, music, voice-over and on-screen text are done in post. Text is never left to the AI model, because it distorts lettering and logos.
- Human quality check. Every frame is checked for product accuracy, brand rules, artefacts and platform specifications before you see it.
- Delivery in every format. Master files plus the cut-downs and aspect ratios each platform needs.
What AI video does well, and where it does not
AI video is strong for concepts that would be expensive to shoot: stylised worlds, product close-ups, seasonal settings, many variations of one idea and fast turnarounds for festive calendars. It is weaker where a real person must speak to camera at length, where exact legal claims or packaging text must appear on the product itself, or where a brand needs footage of its own people and premises. In those cases we recommend a hybrid: real footage where authenticity matters, AI where scale and speed matter. We say so up front rather than force the wrong tool.
Work we have delivered
- A 66-product AI photoshoot for a jewellery catalogue, consistent across every image and delivered in days. Read the case study.
- Brand films and campaign videos for baby care, cattle feed and fashion clients, combining AI scenes with edited footage.
- AI model imagery for saree and apparel catalogues, produced for marketplace and website listings.
- Our own content, including the Above The Fold origin story reel and seasonal campaign videos.
Pricing and turnaround
We quote per project after seeing the brief, because length, number of variations, voice-over and how much real footage is involved change the effort a lot. Short ads and product videos usually take days rather than the weeks a conventional shoot needs, and we confirm the timeline in writing before starting. Brands with a steady need for video can take a monthly production retainer. Our AI production service page covers product photography as well.
Will AI video look fake?
Poorly made AI video does. Ours goes through a locked visual system, shot-by-shot review, professional editing and sound design, and a human quality check on every frame. Where a shot cannot reach campaign quality, we replace it rather than ship it.
Can you use our real products in AI videos?
Yes. We generate from your real product photographs and check every frame for accuracy of shape, colour, label and logo. Packaging text and logos are added in post so they stay sharp and correct.
Can AI video be used for Meta and YouTube ads?
Yes. We deliver in the aspect ratios each platform needs, and because our performance team runs ads too, we produce several hooks and variations so the account has fresh creative to test.
Do you do white-label AI video for other agencies?
Yes. We produce AI video and imagery under partner agencies’ branding with NDA terms. See our white-label page.
Where are you based?
Our headquarters is in Mumbai and we have an office in Jaipur. We produce for brands across India and in the UAE, the UK and Europe, entirely remotely.
If you have a product, a launch or a campaign that needs video faster than a shoot allows, send us the brief or call or WhatsApp us on +91 95872 56938.