Case study · Sports & Community
A 90-Year-Old Club That Shows Up Online.
The challenge
Where we started.
A landmark Mumbai sports institution with packed courts and a quiet feed. Members lived rich club lives that the internet never saw, and younger audiences had no reason to look.
The full story
How it played out.
Ninety years of institution, zero years of internet presence worth the name. The club calendar became the content calendar: tournaments, member milestones and festival nights covered with reels and aftermovies that capture match nights the way members remember them.
The visual language respects heritage while feeling current, so three generations of members recognise themselves in the same feed. The courts were always full; now the comments are too.
What we did
The moves.
- 01
Event reels and aftermovies that capture match nights the way members remember them.
- 02
A content calendar built around the club calendar: tournaments, festivals, member milestones.
- 03
A consistent visual language that respects heritage while feeling current.
The results
"The club was always alive. Now the feed is too."
Your turn
Want numbers like these?
One call. We map your gap and tell you honestly what we'd do first.
Start a project →