PANEL 01
One fine day…
A walk, a question.
A bunch of marketing freaks went looking for a name worth keeping, something that meant attention, earned honestly.
The spark
The topmost fold.
A newspaper on the topmost fold grabbed our eyes. The part everyone sees first. The part that sells the whole paper. That was it.
2021 · Mumbai
Born on Earth: ATF.
And the next thing born on Earth was Above The Fold, a clan built to put brands where attention lives.
The race
Flag down, foot down.
We kicked off the competitive race with one goal: excel, and take every client past the fold with us.
The grind
Strategy, insight, U-turns.
We made strategies, gained bountiful insights and gave everything a U-turn, brand by brand, sprint by sprint.
The result
*Applause*.
Mind-shattering growth for 60+ brands and hundreds of claps. And we're just getting warmed up.
