Though most of the Influencers are in social media the way YouTube is growing the YouTubers will rule the roost.
Bloggers
High-traffic bloggers are much preferred by brands as they have an active relationship with their fans and followers. Blogging has been connected to influencer marketing for years. If your brand or product finds mention in the influencer blog it makes a major difference. When a blog influencer mentions your product or service fans are going to convert or at least have an affinity. The blog allows you to submit a guest post with a mention of your product and service. They also allow sponsored posts where you can write extensively about your brand for a price.
YouTubers
Video is another popular type of content and is becoming a rage. Brands often align with popular YouTube content creators’ channels.
Podcasters
Podcasts are a recent phenomenon as far as influencer marketing is concerned they can announce your product and services.
Social Posts Only
You will find influencers on all social media channels. They usually promote new blog posts or videos heavily on social media. The most effective social media as of today is Instagram where influencers post stunning images to attract an audience.
Celebrity Influence
Though in the beginning companies went from pillar to post to make celebrities influence their brand. Of late the demand is waning due to the high charge and cost that applies. They still have a role to play especially the high-end brands that hire top-notch celebrities to endorse their brands. Celebrity appeals are suitable for some products in case of what profession they are in. A young musician may work wonders to endorse a beauty cream but he will fail if he endorses a retirement village.
All those who are popular and have a fan following fit the bill.
- Journalists
- Academics
- Anchors
- Industry experts
- Professional advisors
There is no dearth of noted profiles like opinion leaders, industry leaders, and journalists but brands have to first make sure that their products fit well with their profile and fan following otherwise the endorsement will fail.
