Influencer marketing fails when it is bought like media and succeeds when it is run like casting. The follower count matters less than the fit, the brief matters more than the budget, and the tracking decides whether it was marketing or charity. We run influencer programs that survive a CFO’s questions.
What the program includes
- Creator discovery and vetting: audience quality, not vanity reach
- Negotiation and contracting, including usage rights that protect you
- Briefs that give creators freedom inside brand guardrails
- Campaign management across launches, always-on and seeding
- UGC pipelines: creator content licensed for your ads and pages
- Tracking: codes, links and post-campaign reporting that adds up
How we pick creators
Audience truth over follower counts
We audit engagement quality, audience geography and comment authenticity before a single rupee moves. A 40k micro-creator with the right audience routinely outperforms a 400k page with rented reach.
Fit over fame
Creators whose content already lives in your category convert; celebrities borrowed for a day mostly decorate. We optimize for believability.
Content with a second life
Every collaboration is negotiated with ad usage rights where possible, so the best creator content becomes your best performing paid asset.
Influencer plus performance is the highest-leverage pairing we run: creator content feeding paid campaigns, measured like any other channel.
Micro or macro influencers: what works in India?
For most brands, a portfolio: micro and nano creators for trust and conversion, one or two larger names for reach moments. The mix depends on your category and price point.
How do you measure influencer ROI?
Tracked links, unique codes, landing pages per campaign and post-campaign lift analysis. Plus the honest part: some value is brand, and we report it as brand, not smuggled into ROAS.
Do you handle barter collaborations?
Yes, especially for seeding and early-stage brands. Barter works when the product is genuinely good and the ask is honest.
What about influencer content for our own ads?
That is usually the best part. We negotiate usage rights up front so winning creator content runs as paid creative across Meta and Google.