A mobile app store is a marketplace that stores various kinds of software applications that can be searched and downloaded. Usually, the application stored in mobile app stores are meant for handheld devices. Although an Apple App Store belongs to Apple Inc for its operating systems all stores are generally referred to as app stores. Similarly, Google Play Store is meant for its Android Devices. These are the largest channels for the distribution of software applications. Google Play Store allows third-party application distribution.
Alternatively a large number of app stores from where software applications can be downloaded. With the burgeoning list of application software, it is becoming a big problem to show up in stores. Ranking high on relevant keywords has become extremely difficult as severe competition has made it difficult to maintain high visibility.
To maintain visibility app store optimization is the only recourse left. ASO is often called app store SEO. It is a continuous process of app search optimization that is instrumental in increasing downloads, popularizing the brand, and creating awareness. Search optimization also garners review through user engagement. While Apple App Store and Google Play Store are the target storage site the search optimization can also be carried out in other stores where the app has been uploaded. Some popular storage sites are Amazon, Samsung Galaxy Store, and Huawei Gallery. While the nature of each store may differ some common fields used in search optimization are:
App Title with Keywords
Sub Titles
App Keywords
App Descriptions
Downloads
Rating and Reviews
Updates
Although the application software can be uploaded on multiple channels as a marketing strategy ASO is indispensable. ASO accords control over visibility and discoverability so you can rank better in the stores. Over 8o% users discover apps through browsing the stores or by paying heed to recommendations made by the stores themselves. There are 50 million apps in the stores hence ranking and good visibility is a major problems. App search optimization is the only answer.