client Niche

Women’s Western Wear

service name

Performance Marketing

01.

Intro of case

A sustainable fashion brand that specializes in made-to-order clothing. Their focus on eco-friendly practices and unique, customized designs sets them apart in the fashion industry.
The Challenge- Low conversions and high CPAs, hindering profitability

Even though client was making waves with its sustainable, made-to-order clothing, they faced a roadblock to profitability. Low conversion rate and high cost per acquisition (CPA) were holding them back.

Recognizing the need for a cost-effective performance marketing plan, Studioanne set out to:

1 Boost conversion rate and lower CPA.

2 Drive steady monthly sales.

3 Profitable Return on Ad Spend (ROAS)

02.

Our Approach

Tools Used: Google Ads, Facebook Ads, Google Merchant Center, Shopify Reports, Microsoft Excel.

Targeted Facebook Ads:

• Launched campaigns to build brand visibility.
• Focused on both new audiences and those already engaged with the brand.

Google Shopping Campaigns:

• Ran high-intent ads to capture ready-to-buy customers.

Data-Driven Strategy:

• Analyzed Shopify Reports to identify and promote best-selling products.
• Focused ad spend on new launches and clearance sales for inventory optimization.

03.

Main result

30%+ Reduction in CPA within 3 months.
Consistent monthly sales achieved, meeting profitability goals.

These results were achieved within a timeframe of 3 months.

Western Wear

Targeted Facebook Ads:

Google Shopping Campaigns:

Data-Driven Strategy:

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