client

National Anti Doping Agency

service name

Rebranding

01.

Intro of case

National Anti Doping Agency (NADA) was established as registered society under the Societies Registration Act of 1860 on November 24, 2005 with a mandate for dope free sports in India. The primary objectives are to implement anti-doping rules as per WADA code, regulate dope control programme, to promote education and research and creating awareness about doping and its all effects.

Visionary Leadership Driving Change

Under the leadership of IAS Ritu Sain, NADA’s CEO, the organization has been making significant strides in promoting clean sports and raising awareness about doping’s harmful effects. Her vision for a modernized and globally respected agency played a key role in guiding the rebranding efforts. Her involvement ensured that the rebranding process aligned with NADA’s overarching goals and values.

Why Rebranding?

1 The previous logo, with its complex icons and elements, didn't fully capture the essence of NADA’s mission and felt disconnected from the agency’s important role. It lacked the modern and authoritative presence needed to effectively represent such a significant organization on the global stage.

2 Further, NADA wanted to incorporate a tri-color element into the logo to align with national identity but had difficulty finalizing the design direction.

02.

Objective

Our professional website design services ensure your business stands out with a unique, user-friendly, & fully responsive.

Create a modern, professional, and globally-recognized logo.

Retain the use of tri-color elements while maintaining a clean and focused design.

Simplify the branding while maintaining relevance to NADA’s core values and mission.

03.

Solutions

Discovery & Research We begin by understanding your business goals and user needs. Our team conducts detailed research to gather data on your users’ behavior and preferences. UX Strategy Development Based on the research, we develop a UX strategy that focuses on user-centered design principles. This includes creating user personas, journey maps, and wireframes. Design & Prototyping Once the strategy is in place, we move on to the design phase. Here, we develop wireframes, prototypes, and test them with users to ensure functionality and flow.

Testing & Iteration After the initial design, we test the prototypes with actual users, gather feedback, and make iterative improvements until the experience is seamless. Implementation Support Once the final design is approved, we work closely with your development team to ensure the UX vision is accurately implemented in the final product.

NADA

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