01.
Intro of case
A vegan bag brand offering trendy and affordable designs aimed to connect with eco-conscious fashion enthusiasts. Despite its unique product offering, the brand faced challenges in gaining visibility and driving website sales.
The Challenge
1.
Low online visibility despite a standout product.
2.
Struggled to reach and engage the target audience effectively.
3.
Needed to convert visibility into meaningful website sales and achieve a profitable ROAS.
02.
Our Approach
Precision-Targeted Marketing:
• Deployed Facebook ads to build brand recognition and engage key audience segments.
• Focused on awareness campaigns to drive visibility.
• Focused on awareness campaigns to drive visibility.
Data-Driven Strategy:
• Leveraged Shopify sales data to identify top-performing products.
• Designed tailored campaigns around high-conversion items to maximize profitability.
• Designed tailored campaigns around high-conversion items to maximize profitability.
Execution Tools:
• Used Google Ads, Facebook Ads, Google Merchant Center, and Shopify Reports for a data-backed, efficient strategy.
03.
Result
•400% increase in website sales, significantly boosting brand visibility and profitability.
•Best-selling products sold out within a month.
Timeframe: Achieved remarkable results in just 1.5 months, transforming the brand’s online presence into a thriving success.