All social media sites offer an opportunity to earn one way or another. Leading among them is YouTube world’s largest and most popular video-sharing site, and an American social media platform. Based in San Bruno, California in the United States it has a presence all over the World.
As a video-sharing platform, YouTube was started by three stalwarts Jawed Karim, Steve Chen, and Chad Hurley in the year 2005. From there on there is no looking back and YouTube’s active user base is over 2 billion per month with 30 million paid subscribers. As a search engine, the video-sharing site has 122 million viewers per day. YouTube is the second most popular social media site after Facebook. The site is so popular that more than 500 hours of videos are uploaded minute. The per day figure is 700,000 per day.
YouTube for Videographers
Around 15 hundred thousand videos are uploaded on YouTube subscribing to diverse topics in a month. The mechanism to upload creations is easy and simplified with the option to add titles, descriptions, and locations. A creator can add worded commentary to the video step by step. But most creators prefer to add voice or music. By telling an interesting and engaging story you have the power to connect with your target audience. Keep a look out for YouTube video studio which you must download on your mobile. This is important as you can monitor your videos and edit or update them. Those in the YT partner program earning from their uploaded videos should use the YouTube Studio regularly.
YouTube Partner Program (YPP)
YouTube offers a great opportunity to earn from the monetizing features. Monetizing was based on a criteria that is described below.
1. Watch Hour 4000
2. Subscriber 1000
3. Public Short Views
4. Two Step Verification
5. Following Community Guidelines
Subscribing to the above conditions a creator can earn from a share of Ads shown on its platform. YPP also gives creator support to those fulfilling the eligibility criteria. Creator Support gives access to expert tips on technical and service aspects of YouTube. The creator’s support is of great help.
Lowered Thresh Hold
YouTube has lowered its threshold to attract video creators to its fold and increase their numbers by reducing the eligibility criteria.The lowering of the threshold of monetization in its partner program and shopping affiliate program will also attract creators from other video-sharing sites. This is a good way to ward off competition and increase the volume of creators on the platform. By tagging products on shopping affiliate programs, creators can sell products that are their own or those belonging to other brands. Selling products belonging to other brands leads to more commission for the eligible creators. The new update allows the benefit of the affiliate program to those with 20,000 subscribers. On the other hand, this expansion will allow more and more viewers to shop easily.
Moreover, Under new eligibility criteria, the creators must meet a threshold of 500 hundred subscribers, three public uploads, 3000 watch hours, and 3 million short views.
The reduction in eligibility criteria is to put a stop to its rival Twitch and is seen as a step in the right direction.