Business owners and service providers build their websites with great expectations. Most of them have no idea about web development and SEO short form of search engine optimization. There are many aspects to web development especially for sites that have been created for garnering traffic from the World Wide Web. They do not have any idea about the content on the site, and other finer aspects such as search engine guidelines.
The Beginning
The first step is to finalize a creative web developer and designer, and then benchmark some good templates such that you can finalize one among them. Content creation is the next step. Creative meaningful SEO content describing the topic with semantic terms without duplicacy and excess inclusion of keywords should be written for each page. Heavy images and videos should be avoided. The content should be well formatted with H2 titles. There should be only one H1 tag and it should be descriptive.
The web developer should not add undue scripts and create link architecture that is accurate. The most important pages should be within the reach of one click. The header should contain important links while the footer should contain less important links. The web developer should keep the downloading speed in mind.
Website Promotion
The first step is to go through your site and consult an SEO Service provider. He should check the downloading speed since many web developers are ignorant of many finer points of web design. He should recommend changes so that the website loads fast. Fast-loading websites are much appreciated by search engines and rank sites higher on search engine result pages. If your website is slow in downloading visitors will leave the site hence it will experience a high bounce rate.
SEO or search engine specialist will then start promoting your site. The specialist will first work on the page. He will add titles, descriptions, and meta tags that are important for ranking. These are important factors for ranking as they inform the search engines about the page. Thus these factors relate to the page and they should be different for each. You should add keywords on these informing the search engines what the page is all about. The keywords on the pages should be few and the most important keyword should be within the first 100 characters and the rest spread around the content along with semantics that relate to the page topic.
Schema Mark Up
You can generate schema markup which describes your page from tools available online. The description of your business or service on schema is better understood by search engines like Bing, Yahoo, and Google.
Google Business Profile
Earlier known as GMB or Google MY Business is a free listing on Google. It has all the details of your business and is ideal for local search. Describe your site well and add pictures and posts. The posts fetch positive reviews and your profile becomes stronger and shows up on top of the search results.
Inbound Link Building
Inbound or External links are links pointing towards your website. They are valuable for ranking as they are one of the important metrics counted among more than 200 for ranking purposes. Backing is natural when website owners link to your site because they find it of use for various reasons. Nowadays content content-wrapped links are most valuable when it comes to site promotion.
Social Media & Social Bookmarking
Link distribution is best done on social media feeds. This posting is good for content distribution, and it helps search engines find your content easily. Social Media is a good platform for digital marketing as well. The content acts as a funnel and attracts followers among the target audience. Though most of the links in content posted on social media are not followed they are good for referral build-up. The references land directly on the landing page or the main page of your website.
Social media sites list your content and are a good way of bringing it to notice among the target audience. These are also good for creating referrals.
You should hire specialists for web development and website promotion you should hire a top-rated SEO firm with experience. Make sure of their expertise and reputation before you hire them.