Digital Marketing is holistic and comprises many subsets, of these SEO and content marketing are the most important. SEO is a short form of search engine optimization. It is an exercise to rank websites on SERPs. SEO is complex and requires skills and experience. It also requires a deep understanding of the ranking and indexing mechanism that search companies use.
The Dynamics of SEO & Content Marketing
Search companies employ several metrics that enable them to analyze and rank websites on specific keywords. They publish guidelines for webmasters but reveal only a few metrics. The search algorithms are kept secret so that black hat SEOs do not manipulate them. Search engines want quality sites to rank on the search engine result pages or SERPs. SEO is an organic exercise and does not require much investment, unlike paid marketing.
Content marketing relates to the distribution of several forms of articles that include videos, and graphics. For marketing using content, a team of writers, video creators, and graphic designers have to be used. This type of marketing mostly uses short-form and long-form writeups with embedded videos, images, and graphics.With the arrival of social media platforms, content distribution has become possible.
While both marketing processes are poles apart, the common factor between them is content. While creating external links focused content is a must. The writeups embed the links, which are both short and long form. You can use the same content for distribution in content marketing. You can post them on social media and also send them via email. We include email marketing in the campaign because it serves as a good medium for distribution.
Using both SEO and content marketing in conjunction yields simply fabulous results. Since both revolve around content creation, it’s possible to bring them under the umbrella of the same campaign.
In both cases, aggressive content creation and posting on social media sites is a must. Content is created using blogs and Internet publishing sites and links are embedded for SEO. Links HTML pathway that lead to the targeted website. Authoritative links are most preferred and highly rated by search engines. While content attracts the target audience and eventually leads them to goal conversion. Thus, this way two objectives are used using a single campaign.
Harnessing the Power of Consistency
Remember both are extensive and need consistency. While SEO aims at ranking on a number of related keywords content marketing aims for an increased audience base. Both are part of inbound marketing and help create substantial traffic for the websites and leads.
