Getting high traffic on SERPs has now become a difficult campaign. There are 200 plus metrics that search engines utilize to index and rank websites on the SERPs. SERPs or those ten blue links are the most coveted positions webmasters vie for to be in. Starting from position one the traffic from visitors boils down to number ten which may receive the least traffic.
Deep Traffic
Over ten the traffic is much less but it is there now since visitors make a deep search for the website they are looking for. Thus, the search is not limited to just ten blue links it goes much deeper. Google has already facilitated a scroll-down search in some places and may soon all desktop searches may also have a scroll-down facility. This will make visitors scroll down deeper in the SERPs, and discover more sites that were not among the ten blue links. This is good news for site owners and webmasters but the quest to be among the first ten will never die down.
High traffic generation is from the ten links and for this SEO best practices are a must. Here are some salient features that help websites rank high.
Improve title and meta description and meta description
- Check for broken links and work on them.
- Add alt text to your images
- Add structured data to your pages
- Add a sitemap to your website
- Add both XML and HTML Site Map to your webpages
- Improve Page Speed
- Keep page size to 100 kb
- Keep Web Core Vital as recommended
- Avoid internal redirects
- Improve your click-through rate
- Never miss SEO issues on your website
In SEO small things matter. Check all elements and go through the search console regularly. Check performance, check crawl issues, web core vital performance, and go through internal and external links and from where they are coming. The search console should be linked with Google Analytics for better analysis. Use other tools to analyze website performance. Some of the tools are:
- Semrush
- Site Guru
- Ahref
- Grammarly
- Word Stream
- Google Keyword Planner
- Google Trends
There is no limit to the tools that are emerging every day to help you find various issues. These can help you improve your site and site performance.
