For most businesses holidays brings in revenue and marketers know this fact as there is a spurt in the purchase. Those who market businesses where seasonality is a big factor then they keep a tab on seasons, special events, and festivals. Taking advantage of all events is an opportunity marketer should not miss. Many industries experience a spurt in sales and conversions during these special occasions.
Active content creation and participation in social media are a must to take advantage of the opportunity provided.
Evergreen Content
Evergreen content is that which is published on social media sites and Internet publishing platforms. They are published almost on daily basis irrespective of the occasion. Visual contenting is also a norm and they should populate social media feeds almost every day. Even the titles and descriptions of the content pieces do not matter. Content creation and publishing is the most effective way of engaging the target audience. The writeups, videos, and infographics are published on daily basis and impact after a long time. Most of the publications stay for a longer period and the effect is substantial. Blog posts are the most stable and do not disappear.
Evergreen content is search optimized and highly suitable for SEO. Search engine-optimized content stays impactful for a long and brings in high traffic. There should be consistency in publishing content on social media feeds. The evergreen content drives sustained traffic which is good for digital marketing.
Seasonal Content
It focuses on events, topics, and trends. In India, it focuses on regional and state-level festivals. Major festivals are Diwali, Holi, Xmas, Dussehra, Lodhali, and Maker Skranti. In winter warm clothes sell in abundance while in summer swimming costumes sell a lot. Likewise in monsoon seasons people fall sick very often and it is the best season for pharmaceutical companies to sell their pharma products.
During Diwali, people purchase a lot, with vehicle manufacturers and jewellery makers experiencing the most sales. Marketers can take the opportunity to promote their brands.
Top-level marketing companies take advantage of the seasons to promote client brands. Seasonal marketing is the key to successful campaigns alongside evergreen content.