Holidays & Seasonal Events in India
While all-time content is published on a daily basis, seasonal content is based on events, holidays, and festivities. When content is published based on seasons or special events and trends content provides greater thrust to marketing momentum if published on the right platforms. For instance, seasonal content has greater relevancy and the target audience comes to believe that your product and services are useful in daily lives. When people find write-ups associated with their favorite event an affinity is developed with the brand or professional service. It is a great display of the product in sync with current trends it shows great relevancy. People are in an exuberant mood during their favourite times and appreciate the publication during the peak season.
The best platform to publish write-ups is social media which has a high level of traffic. In India Internet usage spikes by 70% during the peak seasons especially during extended festivals. Some of the popular events are the Durga festivals Ganesh Chaturthi, Dussehra, Diwali, Christmas Holidays, and even the New Year event is celebrated with vigor. Nowadays Valentine’s Day on 14th February is much celebrated by the young. The long-form or short-form writeups work well with other popular forms of content including graphics, photos, and videos.
Some of the popular social media and networking sites are:
The focus should also be on Email Marketing as it is a wonderful way of being in direct touch with the target audience. The festivals are the best time for email marketing when the audience is most responsible. The marketer should send well-written letters with proper messages, colourful newsletters, videos, and photographs. The seasonal marketing campaign should be well planned to carry the right message for the special events as they are readily accepted and absorbed.
While the Indian festivals are celebrated with observable religious fervour, holidays popular in Western traditions are getting popular as well. Events based on Western traditions may not have any religious significance for the ordinary person but they are catching up fast among the high-end and middle class all over India. Nevertheless, the global impact sets the mood right. It is the end of the monsoon and in winter times religious events are most extended. During the end of the monsoon and in winter the granaries are full in the predominately agricultural country the economy rises due to a good harvest. People in the country buy the most during festival time as it is considered auspicious. There are also many small festivities that are celebrated every year in different regions and marketers should keep track of them. Marketers should learn to track the celebrity mood among the target Audience.
Special occasions are the right time for content marketing firms to push content. The content should be aimed at a well-defined target audience for greater impact.