Facebook ads now also appear on Instagram due to integration on Meta Business Suite owned by the Facebook company. This expands ad distribution on platforms that are leading the social media ecosystem. FB has a monthly user base of 2.90 billion plus, while Instagram has a base of over 1 billion active users base the two combined create a massive platform for exposure using paid campaigns.
Over one billion visitors interact with Ads on FB and Instagram using Meta Business Suite. MBS is a multipurpose platform that integrates sound features like centralized messaging and insight tools, to effectively manage Ad campaigns from a central venue. The suite is available for desktop as well as mobile.
What you can do on Meta Business Suite?
The business suite is a comprehensive platform ideal for goal conversion by publishing Ads on FB and Instagram.
Meta Business Suites Key Features:
- Post-Cross Platform on Instagram & FB
- Manage InBox
- Create Ads
- Access Insights
- Use Advance Tools
Using the business suite you can publish stories and posts on both platforms without switching accounts. You can also reschedule stories and posts using the calendar they have provided. Thus using the suite you plan well in advance with content and publish as and when you think the time is best. With one click you can use whichever platform you wish to use. It is an easy-to-use platform and you will have no difficulty posting on either Facebook or Instagram.
Creating an Ad in Meta Business Suite
For ad creation, a Facebook page is a prerequisite. For convenience, you can link the page with an Instagram account. Thus you will be able to share content on both accounts using the business suite.
Messaging
Communication with those interested in your business offerings is a must and the message box integrated with the suite is immensely helpful. Communications or messaging can be managed in one place from FB, Instagram, and Messenger. The users can see messages together or filter them out based on each platform. The messaging utility has all the advanced options and tools as compared to the best email software. You can also set status and set automatic response when you are not online. The notification tab is very helpful and blocks any missed opportunities.
Analyzing Performance Using Insights
Advanced insight tools let you analyze organic and paid performances that your campaign is running on Facebook and Instagram. This is vital to evaluate how the ads or organic efforts are working in conjunction. The insight will help you make out the impact of your marketing strategy be it paid or free. Regular use of analytics is vital for course correction before the whole campaign is doomed. Although with all the tools available to focus on the right target audience and set the right goals there is very little chance of the project going astray.
Business Suite Tools
From the business suite, you can access the Ads Manager and commerce manager which will help you manage your propaganda well. There are more tools available as the suite is regularly advancing towards a multiuse holistic platform.