The first step in SEO is keyword research and analysis after that page optimization follows. Keyword research is instrumental in on-page optimization and content creation. On-page optimization has become vital ever since Google began to pay greater stress on UX or user experience.
Page Elements make a major difference in user experience if rightly placed. On-page optimization makes a user-friendly interface. Some of the important on-page elements are:
Title
The title usually comprises important keywords and is visible on the result pages hence it is instrumental in the click-through rate. It should have a call-to-action setting and should be on brand or destination keywords. The length of the title is usually 60 to 65 characters but some experts recommend a limit of 55 characters.
Your title must relate to the content else your bounce rate will increase. You should be focused on the search intent of the target audience and should be written in a language that is understood well. If you are optimizing a client’s site written and descriptive metadata will increase his confidence in you. It is most important to understand the target audience, service, product, and industry.
Meta Description
Like the title, the meta description is visible on the SERP. It should be descriptive relating to page content but this metadata has no SEO value. The number of characters should be around 200 or a little more. However, you should add a call for action in the last line along with the phone number.
Headings
You must put the target search terms in the headings or H1 Tag and in the subheadings where you would use h2 tags and h3 tags. Like the title tags your headings should be crafty and compelling to draw the visitor into the content. Each and every page should benefit from keywords in the headings.
Internal Linking
Internal linking has a high impact on SEO if proper anchor text is used. Optimize the internal links with targeted terms or semantics but avoid generic calls for action while linking. Make internal linking a smart step to the destination page.
Alt Text
Image optimization is crucial the alt text should be descriptive depending upon the nature of your content. Most webmasters ignore alt text but on the contrary, it is essential for SEO.
Schema Markup
Also referred to as structured data Schema Markup can be placed on any page. It is a collection of code snippets that search engines understand well. Without structured data, the page would be less engaging and attractive to visitors.
Conclusion
On-page recommendations made here are ideal for success on the SERPs. When implemented properly they are bound to be among the ten blue links. This means more traffic and more conversions.