Meta Platform, Inc., formerly named Facebook Inc., is based in California USA. It is a US multinational conglomerate Besides Facebook the company owns WhatsApp and Instagram. Among ten of the largest Meta is one of the World’s largest publicly traded companies Meta is the 10th most valuable.
Its integration with Instagram and WhatsApp has created a potentially large social community that boosts business and creates a strong social circle. Another main focus of Meta is on Advertisement. Recently company announced that it will focus on AI generative Ads.
Sandbox
There are three new generative features. Advertisers create text and image ads and can resize them. They can create varied forms of text and image ads to make them more engaging. For text ads, Meta will suggest several variations of ad copy the advertiser can choose the one he finds most engaging. All you have to do is enter your ad copy.
Background Generation
You can describe text prompts to describe the background appearance or style you wish for. The one you find most engaging. You can thus test various styles and impressions for a suitable background. You can fix different aspect ratios across Facebook and Instagram ads. Sandbox also provides a tool that helps in outcropping this to fix different aspects across Instagram and Facebook.
This generative AI tool can make your ads excel in appearance and improve the performance of your ads. Meta will expand ads to a large number of subscribers after the testing stage is over.