In the digital Ads World AI and Machine Learning have been used for a long. They have been studied to streamline ads and enhance performance. They have been used to study user behaviour, intent, and patterns of target audiences intending to buy products and purchases. Both perform many functions among them is to optimize campaigns.
However, recent introductions of such tools have been made by Meta, ChatGPT, and Mid Journey. In recent times, we have seen the emergence of countless new solutions that have added new and extraordinary features. In this context, big technologies have launched a great number of innovative tools and resources. Day by day a new paradigm is being created by tech companies to make life easier for the advertisers and the propaganda machine. The campaign performance has thus improved dramatically.
Meta
Meta has launched some new features that simplify the process of campaigns containing ads and enhance performance.
Introducing the AI Sandbox
When working with Ads certain traits are evident:
- Ad copies lack creativity
- You can test new versions of creatives and depend upon the designer.
- Your image format needs much to be compatible with all placements and need a designer to recreate them.
The above situation happens to all Ad copywriters.
The AI-driven Sandbox will act as our testing playground for ad copies created using earlier versions of new AI tools and features. Hence, the aim is to learn from this A/B testing AI-driven tool.
The three features that Meta has announced are:
Text variation: the tool uses AI to generate different versions of copy for ads. This helps ad copywriters test different messages and choose one that aces the performance.
Background Generation
With this tool, ad copywriters will be able to insert different background images. This will be done for text inputs, and speeding up the experimentation process. This will allow advertisers to come up with different copies for a creative version of the ad. Features like image outcropping adjust placements for reels and stories. This tool allows ad copy creators greater creativity and allows them to repurpose and optimize in a short time.
Improving Meta Advantage
To improve campaign results Meta Advantage is a suite of automation products and AI tools using machine learning and AI. These solutions allow advertisers to customize ads at the right time to the right audience.
The new features announced are:
Switch manual campaigns to AI advantage+ shopping in one click.
In Video creative catalogue ads will be able to import videos of your brand or products and use them as creative assets in your campaigns. In addition, Meta will use AI to dynamically show the best video to users in Feed, Reels, Watch, and Stories.
Performance Meta created a new automatic report within the platform. Therefore, you can have concrete data on the true impact of this feature on your campaigns. Here you can come to understand the difference in performance between manual and AI-driven tools. The report is within the platform.
Better performance with Advantage+ will also find people outside these suggestions if it understands that there is a good possibility of conversion in the campaign.