Keywords are words and phrases visitors on the web use to search for websites and blogs. These are also known as search terms and include long-term keywords as well. People type search terms not in a fixed manner but rather whatever comes to their mind when they are looking to solve their pain points on the World Wide Web.
The keywords are types on the browser window that is the blank space on the top. Most browsers like Chrome offer a clutterless blank space to type the terms. When search is activated using Google it results in ten blue links that are clickable and lead to the website. By clicking on the links in the Google search box you can find high content that has been indexed and ranked by the search engine company.
Keyword Research
Keyword is a vital part of SEO strategy and is extensive work starting from seed terms. Webmasters need to first understand the topic of the website or blog extensively. It is important to discover what terms visitors are most likely to use to discover the website. There can be an extensive list comprising a number of terms chiefly prime phrases, secondary terms, and long tail keywords. Webmasters use these terms to rank their websites using SEO strategies.
Keyword research usually begins with seed terms that pertain to the topic of the website. Webmasters then have to dig deeper into search engines to find what their target audience is typing to search for their pain points. The idea is to discover what people type to find products, services, and organizations or do research to gain knowledge about a particular topic. The keywords should be strictly related to the topic and intent of the website. This is important to discover search terms that relate to your topic.
Keyword research is important as it clarifies the words the target audience on the web uses to search for a particular topic. The terms used should not mismatch you should be promoting your site on terms the target audience is using.
Keyword Tools
You can use keyword tools as there are many available. Keyword tools give a list of primary and long tail keywords and the number of hits they get each month thus, they are very helpful. Some of the popular tools are
- Google Keyword Planner
- Word Stream
- Semrush
- Ahrefs
- Wordtracker
These are paid tools but offer a window into a short list which can be useful.